Brands Don’t Need a Staff Video Marketing Team—They Need One on Retainer
Spin Creative • November 6, 2020
When brands decide to make the leap into video marketing, they have two choices. One, they can rely on an in-house video team to create, execute and monitor their creations. Or, two, they can hire a creative partner on retainer.A creative production company can do the perfect marketing for you.
For most companies, a new foray into video marketing requires a significant investment, both in people and in equipment. If your current staff is not equipped to handle new content strategies—particularly larger undertakings like video—you’ll likely need to hire new staff and build out a dedicated video marketing segment for the business. Understandably, many brands shy away from this choice.
This is where the other option comes in—hiring a creative agency that offers video production on retainer. While many brands know that creative retainers are useful for consistent content like blogs and social media, fewer understand that video creative teams offer retainers, too. Entering into a long-term contract with a creative partner for your video needs can produce the high quality, expert insights and cost savings you’re looking for.
Video is their focus
While your internal marketing team is focused on your brand, its changes and the strategies required to execute across all your goals, your creative partner will be focused on the video content and everything that comes along with it. Creative agencies are designed to understand the ins and outs of content creation, meaning they’re keeping up with the industry and its latest shifts, trends and innovations.
This type of insight can be extremely useful to brands as you build and expand on your video marketing campaigns. Your internal team won’t be responsible for keeping up with changes and can focus on other areas of the business—what they do best. At the same time, you can be sure that you’re getting the highest quality and most valuable content for your investment project after project.
Retainers offer flexibility
Because retainers solidify a certain number of working hours or deliverables per month through the creative agency, you’ll know that your brand will be treated as a priority. This also means that your creative partner will have the built-in capacity to work with your team in the event of a content shift or a new strategy. This type of flexibility is not easily found in other forms of outsourced video production.
With a deep understanding of your brand, your goals and your ongoing campaigns, your creative partner on retainer can pivot to meet new or evolving needs through your video content. Your agency saves time bringing a new partner up to speed every time, and you’ll likely save money
without the last-minute fees.
High-quality video marketing, low risk
Ultimately, hiring a creative team on retainer to creative custom video provides you with great content without the risk and investment of an in-house team. You’ll have access to expert insights from people who work directly in the field, guidance on your brand strategy and top-notch results on every project.
Interested in learning more about retainers for video and other creative content? Say hello
to Spin Creative.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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