Create Engaging TV and Digital Commercials to Drive Brand Awareness and Engagement

Spin Creative • July 10, 2019

As you go about creating your next television or digital commercial, it is important to make sure that the contents of the advertisement can attract and keep the interest of your potential customers.

A screen capture from a TV and digital spot for Harborstone Credit Union, part of a campaign created and produced by Spin Creative. The image shows a Dad carrying his Son on his shoulders.

What you specifically choose to put in your commercial and how you create it depends on your target demographic and how you want to brand your business.

Here are some questions that you should ask yourself as you set out to create commercials for your brand. If you are able to provide well thought-out answers to these questions, you will be well on your way to creating a commercial that successfully engages your audience:


A brand awareness spot from a TV and digital commercial campaign developed and produced by Spin Creative for Harborstone Credit Union.


· What's my target audience? You should be able to describe who your target audience is, where they are, some adjectives you'd use to describe them, what matters to them, what the best ways to communicate with them are and more.

· Why should people buy my product/service? The reasons that people should purchase your product or service could be either rational or emotional. Think of a few solid reasons or benefits, and make those the focus of your ad.

· Why wouldn't people buy my product/service? Are there any potential concerns that your target audience would have that would prevent them from buying your product or service? These concerns could be related to price, performance, value or more. Consider these concerns and address them.

· How do we stack up to the competition? Consider where you stand as a business in your market, both in terms of quality and market power. In your advertisement, accentuate your strengths in comparison to the rest of the market. This will not only help you to look better in comparison, but it will help with your branding as you are identifying the aspects of your company that make you different from everyone else.

· Is there a true need for my product or service? If your product or service solves a problem of some sort or is something that your target audience would find a use for, be sure to explain so in your commercial.

· How do I want my customers to feel while watching my commercial? Do you want to tug on their heartstrings, make them laugh or surprise them with a little-known fact? The approach you take depends on your brand image and what your overall marketing goals are.


At Spin Creative, we are experts in developing creative and engaging television and digital advertisements, and are happy to work with you to create a commercial that you can be proud of. Say hello today to learn more about our services!



About Us


Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

Purple colored abstract 3D objects with texture from the Microsoft 3D Copilot in Viva Sizzle Video

Designing a 3D Brand Universe for Microsoft Viva + Copilot

By Spin Creative • June 11, 2025
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work. The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
A close up of a person 's face with sun shining behind with a blurry background.

Why Strategy, Storytelling, and Human Insight Still Win in the Age of AI

By Spin Creative • May 30, 2025
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
A neon sign that says market on it

Navigating the Evolving Landscape of Digital Marketing in 2025

By Spin Creative • March 30, 2025
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A black and white photo of lenses and filmmaking accessories in a production case.

How to Build a Winning Video Strategy Using the 4 Pillars of Digital Communications Planning

By Spin Creative • February 8, 2025
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.
Show More