How to Create an Emotional Connection in Digital Videos
At Spin Creative, we consistently talk about the value of storytelling in video marketing, which is why refer to the brand videos we create as "stories in motion."Get help from expert creators at our creative video company and know the right and wrong practices in video production.
One of the most important aspects of a brand video is what it makes the viewer feel. Creating an emotional connection is an extremely powerful tactic in advertising when done correctly, as videos that make people feel something are much more likely to be shared online.
But how do you create a video that will be sure to evoke an emotional response from viewers? Here are some tips:
· Captivate your audience. The first step is to create an engaging, unique title for your video that will draw in your viewers. You cannot hope to forge an emotional connection if customers aren't even clicking on your videos. Rouse the curiosity of your audience and they are more likely to pay attention to your message.
· Make a connection. Avoid hitting your audience over the head with brand imagery right off the bat. Instead, find a way that you can connect with your audience that relates to your brand. The best way to do this is by telling a story that your viewers can relate with, and then have that story relate back to your brand. It's a much more genuine method of advertising that yields better results than a boring sales pitch.
· Set the tone. What do you want your audience to feel? It should come as no surprise that the most shared advertisements on YouTube all invoke a certain emotion, whether it's humor, hope, wonder, awe or exhilaration. Take your audience on an emotional ride with the story that you have created.
· Be poignant. Think of your video as a 30- or 60-second film as opposed to an advertisement; you want people to be sucked into the action and invested in the outcome. If possible, leave your audience with something to think about. If you have properly channeled the desired emotion in your video and crafted a good narrative, it will stick with the viewer after they have seen it.
The bottom line is that you will find much greater success in your video marketing campaign if you are able to take your audience on an emotional ride. Say hello and let Spin Creative help you to craft a great story for your brand and drive engagement with your customers.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
