Savvy brands will take advantage of the biggest trends coming to media marketing in 2020. Here are the trends you should be thinking about for next year’s marketing campaigns.
Data-driven creative
With video advertising on social media you’re able to learn a lot more about your audience than you could with TV. Designing video for TV requires you to create spots that reach as broad an audience as possible for a one-size-fits-all approach. Today the data available to your team can help you create video and messaging that best reaches many different audiences. Your audience, the platform and the type of content will all influence your creative decisions to become more effective.
Using data to inform creative doesn’t mean you’re stifling your team’s creativity. Instead, it’s helping the team to focus on the audience you’re most interested in reaching.
Personalization
Data-driven creative allows you to drill down further to create a personalized video experience for viewers. Personalized videos resonate strongly with viewers, increasing engagement and their connection with your brand. This is because you’re providing highly targeted solutions to customers’ needs. They don’t have to search around looking for the right product or service because you’re already offering the answer. Personalization might look like showing video based on the products the viewer already owns or is considering. It could also be customized videos featuring interactive content or videos including information such as customer name and location.
Virtual reality
What better way to make viewers feel like they’re part of the video than with virtual reality? VR headsets and smartphone apps are increasingly available to viewers. Brands can create 360-degree video to take advantage of this technology. Because these videos are immersive, viewers have a higher purchase intent and brand awareness when than with regular video. Virtual reality allows you to take your viewers on a journey in a way regular video can’t. The concept is still relatively new, allowing your brand to stand out from the competition.
Long-form video
In a world of endless scrolling it would seem that bite-sized videos are the best way to capture the audience’s attention. Research showsthat once a viewer has committed to watching a long-form video (in this case more than 15 minutes), the viewer has significantly more engagement with the content and the brand. Audiences are actively looking to consume more content. If you can offer interesting, creative long-form videos, your audience will spend more time engaging with your brand.
If you want your brand to stay competitive, you’ll need a video marketing strategy that keeps your brand engaged with the latest trends. That’s where Spin Creative can help by creating an exciting, current video your viewers will love. Say hello
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
