Once you’ve got them on your PPC landing page, you need to capture their attention and demonstrate why you’re exactly what they’re looking for. Adding a video to your PPC landing page can do just that.
Making a first impression
If viewers are finding your PPC landing page, it’s likely they are doing so through search. Using video on PPC landing pages can quickly engage viewers and explain what you’re all about. Let them know that you’re just what they were looking for with a video that conveys how you’re able to meet their needs. Your potential customer is also likely checking out the competition, so make sure you’re also able to show why you’re better than the rest.
Put a human face on your business
A video on your PPC landing page video is also a chance to put a human face on your business – with a real human! A warm welcome from your staff, or images of satisfied customers utilizing your business, can build trust and invite the viewer to see themselves within the community of your company.
Show don’t tell
Why describe what you do when you can show it? This can be especially helpful when your work is complicated. How does your product work? What will viewers see, hear or experience when they visit your business? Keep this substantive but brief; save any technical deep-dive videos for other marketing products.
Build buy-in for your mission
As an introduction, use a video to share your company’s mission. What motivated your founder to start this business? Who are you helping, and why? Generating an emotional connection between the viewer and your company will make them not only a customer, but also a valuable member of your community.
Demonstrate your knowledge of the field
You’re plugged into the latest trends in your field and know what your customers are excited about. A video can help demonstrate your knowledge by showing how you’re applying the latest industry information into your work. Just as video can put a human face on your company and help build trust, it can also help establish your authority.
Invite further exploration of your website
The ultimate goal of PPC advertising is to get potential customers to your site and using your services, so invite them in! Offer a sneak peak at what they can expect to learn, or special offers they can find, by further exploring your website.
If you’re taking advantage of PPC advertising to get your website in front of more potential customers, make it a strong introduction with a video that makes them excited about your company. Say hello
and let's discuss how we can help you build a video for your PPC landing page that will make potential customers eager to learn more about your business.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
