Homepage videos are a great way to quickly engage viewers and explain what your company is all about. Below are some best practices to follow when adding a video to your website’s homepage.
Clarify your marketing goal
When a potential customer visits your homepage, what do you want their immediate first impression to be? What personality do you want to convey – professional and trustworthy, fun and creative? Your homepage video should accurately capture that vision, and engage viewers enough to keep them on the site learning more about your company.
Keep it short and sweet
Potential customers aren’t coming to your homepage to view a short film about your company; a deep dive into your product is more useful at a later stage of the sales process. A homepage video should briefly demonstrate what problem your company can solve. End with a clear call to action that encourages viewers to learn more about your company.
Don’t be obnoxious
You’ve been to that website – a loud video blares unnecessary music while you search desperately to find the pause button. Rather than listen and learn more, you close the webpage completely just to make it stop. Autoplay videos can create this problem, and can also cause your website to load more slowly, further frustrating the viewer and discouraging returning. Experiment with how to encourage video views by changing page placement (always above the fold!), video thumbnail, and how the play button displays.
Experiment with different formats
A good compromise to avoid the problems with autoplay is to use a silent looping video. Rather than a static image for your homepage banner, try a silent looping video with brief videos that convey your brand and your products or services. This can be an exciting way to build a dynamic webpage without fully committing to a video on the homepage.
Use metrics to evaluate video performance
As with any video content, be sure to set clear goals and analyze metrics to understand more about how viewers are engaging with your content. Tracking watch rates and click-throughs can help you understand whether your homepage video is ultimately effective in generating sales.
Don’t rely solely on video
Videos are a great way to visually demonstrate your product or services, but they may not be appeal to everyone, or be able to creatively capture all the information you need to convey. Additionally, strong copy throughout your website can help your company appear in more search results. A great homepage incorporates video, text and design.
The right homepage video can quickly capture a potential customer’s attention and communicate your company’s brand and offerings. Help potential customers get to know your company better by creating an engaging, dynamic video they’ll be eager to watch. Say hello
and let's create an engaging homepage video for your brand.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
