Despite all the benefits blogging can provide brands, video marketing is proving to be a more powerful and effective way to communicate with consumers. Although it may be more expensive and time-consuming, video is generally
for brands. It’s also much more engaging, meaning customers might value video content more than a run-of-the-mill blog post.
Rather than pour all your
content marketing efforts
into maintaining a blog, here’s why you should consider implementing video marketing.
Benefits of video that blogging lacks
Content marketing through video has a number of important benefits for both the brand and consumer.
• Bite-size content: While video content can vary dramatically in length, most brands create shorter videos ranging between 30 seconds and 2 minutes long. However, because video uses a combination of visuals and audio, they can convey as much or more information as a standard blog post in a fraction of the time. In a market where consumer attention spans are short and time is limited, making it easier for consumers to learn about your brand, products or story quickly can improve outcomes.
• Easy to consume: Watching a video also requires less work from the consumer than reading a blog does. Buyers might click away halfway through a longer blog, but they are more likely to be compelled to finish a few-minute-long video that’s interesting and fun.
• More engaging: Videos are more likely to hold a buyer’s attention for longer, allowing you to convey your message in full and with even more sticking power. This is because video has the benefit of engaging multiple senses at one time, combining eye-catching visuals with interesting audio. Additionally, although the written word can certainly be moving, video is more effective at forging emotional connections with the audience. This can help you build trust with your buyers, forging more impactful relationships.
These benefits can justify the extra work involved in creating video, potentially resulting in more engaged customers, better brand value propositions and higher ROI.
Together, blogs and video pack a powerful punch
While video marketing has a leg up on blogging when it comes to engagement and attention, blogging isn’t obsolete. In fact, brands can make their blogs and videos more effective by using them together!
When done correctly, video and written blogs can be more powerful together than apart. A short video can distill information from a more complex blog, helping customers retain the information. Video can also expand on topics presented in your blogs, providing a more immersive multimedia experience. Putting these two together can also help improve your metrics on all fronts. Blogs have the benefit of bolstered
SEO, while videos tend to garner more engagement and shares.
The most important thing to remember when building your content marketing strategy is to choose the format that makes the most sense for the ideas you’ve conveying. Then, consider how you can take it one step further. You might be able to repurpose all that content in different mediums for overall better results!
Are you interested in adding video to your content marketing strategy? Turn to the content strategists and video production pros at Spin Creative!
Say hello
and learn more today.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
