The novel coronavirus pandemic is still affecting the nation, limiting the amount of in-person activities brands and their vendors can do for marketing or other purposes. This means that if you planned on launching a live-action video campaign next year, you might struggle to get those videos produced. This doesn’t mean you need to forgo your
video marketing plans
entirely, though! Take time before the end of this year to strategize and pivot to a new form of video marketing. One popular choice heading into next year is animated video.
Why choose animated video?
Animated video is often an underrated choice for marketing campaigns. While animation is quite popular for explainer videos, it can be leveraged for a wide range of video types used to promote your brand. Through animation, you can share your brand’s history using a unique style, tell an emotional story or showcase product benefits clearly.
There are a lot of benefits to animated videos, too:
• Eye-catching visuals: Animated videos are aesthetically pleasing to watch thanks to their art styles and consistent motion. While all kinds of visuals help to catch the viewer’s eye,
animation has an extra something that’s compelling and illustrative.
• Unique style: Live-action videos can begin to look the same to viewers when they’re faced with ads all day, every day. With animation, you can harness a unique art style to differentiate your brand and make your videos stand out.
• Unlimited possibilities: Animation has the power to tell stories and illustrate ideas that can’t be translated to live-action video. This opens the door for so many more video concepts your brand can use to connect with customers.
And, of course, this video type has some unique benefits that pertain to these unprecedented times. Fully animated videos can be completed without the need for a live-action video shoot, which mitigates risk during the pandemic. They are also usually cost-effective and flexible for different budgets, providing a useful alternative for brands that are looking to cut costs next year.
Get a head start on your 2021 campaigns
With
much left up in the air in regard to social distancing, economic shutdowns and virus mitigation strategies heading into next year, your brand should plan for the worst to ensure your marketing efforts go off without a hitch. Planning an animated video marketing campaign can help you do that.
By planning your campaigns now, you can work with a video production partner and get your projects in the pipeline sooner, rather than later, so they’re ready to go as soon as you need them in 2021—no headaches, hassle or delays from COVID-19 required!
Interested in learning more about animated video marketing? The Spin Creative team is here to help. Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
