How to Create a Video Ad Campaign that Cuts Through the Noise
Spin Creative • October 14, 2020
As video grows in popularity, particularly in digital spheres, so does the market’s congestion of video advertisements. Consumers are used to seeing video ads pop up on their social feeds and before other videos and often tune them out, making it much harder for your brand’s message to be heard.
In order to really grab consumers’ attention, you need to create a video ad campaign that delivers something fresh, new and exciting—and that is highly targeted. Only then can you hope to effectively cut through the noise and become a “stand-out” brand.
Doing this isn’t as easy as it sounds, but there are a few strategies you can employ when formulating your campaign to ensure the most creative, eye-catching video ads. Here are some tips.
• Research your customers:
One of the most important things you can do to grab customers’ attention is deliver highly targeted content to them. Viewers won’t sit and watch ads that don’t appear relevant to them at the outset. The key to creating targeted, engaging ads for your specific audience segments is to do extensive research and develop customer personas
you can use to tailor video elements to. Every detail of a video ad, from the colors of the motion graphics to the background music to the script, should be tailored to your audience for the best results.
• Research your competition:
Your customers aren’t the only ones you need to research—you also need to research the competition and their ad strategy. What kinds of videos are they making, and what can your brand do differently? Differentiating your business
from others is the key to being remembered in a saturated market, and this often starts with the first interactions a customer has with your brand: your advertisements.
• Keep it current:
In the age of the internet, things appear to move much faster than they used to. Outdated video ads—both in style and content—are likely to be passed over by viewers in favor of ads that speak to the now. Be sensitive to hot-button issues or current events, but aim to ground your ads in what’s happening in the world right now to appeal to your customers’ wants and needs in the moment.
• Appeal to emotion:
Increasingly, consumers are turned off by ads that feel like ads. They’re interested in meaningful content—in stories that make them feel something. Emphasizing an emotional angle in your video ads can pull viewers in and keep them watching, especially if it speaks to their wants and needs at that moment. Whether joyful, heartbreaking or nostalgic, an emotional story
will resonate much more than something that merely says “buy our new product.”
• Invest in quality:
Viewers can tell when a video production has been rushed. With video dominating the social sphere, the standards are higher than ever when it comes to quality. Fortunately, it’s not difficult to create a high-quality video ad campaign. Whether you create your video ads in house or turn to a creative agency to produce them for you, remember that your ads are an investment, and paying attention to quality is sure to provide a higher ROI.
Aside from these tips, consider video ad best practices that entice viewers right away. These include making your logo and brand name visible right away, keeping videos short and making the ad make sense without sound, since many viewers begin watching a video on mute.
Does your brand need help creating a unique video ad campaign that grabs the audience’s attention? Say hello
to Spin Creative!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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