They provide legitimate social proof that your product or service is highly regarded among your customers. But how do you get customers to create testimonial videos for your brand? Here’s an inside look at why customer testimonials are so effective, and how you can nudge happy customers to create these effective, honest marketing materials.
Why Are Testimonial Videos So Effective?
Today’s consumers know when they’re being “sold” a product or service—they’re looking for more than just a sales pitch when they choose to support brands and the products and services they provide. Customer testimonials are so effective because they aren’t strong sales pitches; instead, they offer an unbiased look into the thoughts and feelings of your target audience. When brands use real people to show the successes of a product or service, you generate trust with potential customers—trust that can push their buying decision in the right direction.
Asking Them to Record a Testimonial
The best way to get customer testimonials is simply by asking them. You can ask your customers directly if they’d be willing to record a video showcasing their experience with your product or service. If they say yes, be sure to thank them profusely and let them know you appreciate their efforts.
Nudging Reluctant Customers
Sometimes, customers need a bit of nudging before they’re willing to record a testimonial. Explain the benefits of providing a customer testimonial—that it will help other customers make an informed decision, and that it will also help you deliver better products and services in the future.
Offering to Interview Them
You could also offer to interview customers about their experience with your product or service. This ensures that you get an honest and detailed review from the customer as well as giving them more control over the process. Not only does this make it easier for them to contribute, but it also gives you more content than just a simple video clip from which to build your campaign around.
Embedding Collection Codes on Websites
Another way to encourage customers to give feedback is by embedding collection codes on your site or in emails and newsletters. These codes allow visitors and customers who view them on any platform (like mobile devices) to record their experiences with ease and convenience. With such codes embedded on every page, visitors can easily leave feedback no matter where they are viewing from, increasing the chances of getting more genuine customer reviews and feedback.
Customer Testimonials Give Your Brand a Competitive Edge
The best customer testimonials are the ones that are honest and compelling; they should showcase how much value your product or service has provided for real people in real life scenarios. By implementing these strategies, brands can create persuasive campaigns that cultivate honest customer stories which can then be used as social proof when trying to attract new leads into their business.
Want to learn more about how to use customer testimonial videos to push your brand further? Say hello to Spin Creative and start cultivating positive social proof that gives your brand the competitive edge in your market space.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
