Testimonial videos don’t just give potential customers a strong reason to trust your brand. They also give existing customers a compelling reason to stay loyal for repeat buy-ins. The questions below are designed to get your subject talking about themselves and about your brand from a variety of angles. Get the best clips for your testimonial video by asking all five when you shoot your next interview.
1. Who are you?
Give your viewers some context by asking questions that help them get to know your subject. Asking your subject for basic background information lends credibility to the testimonial. After all, without sufficient context, the viewer could think they’re watching an actor. Some quick, candid background information instantly makes your testimonial video more authentic and meaningful.
2. What problem were you trying to solve when you discovered our brand?
People don’t buy products—they buy solutions to their problems. What really motivates people to part with their money is the potential outcome they desire. This is true whether you’re selling software, furniture, glasses or even services like financial planning. This question helps the viewer relate to the subject, particularly if their problems or challenges overlap.
3. How did our product solve your problem?
Once you’ve learned about the problem your subject was trying to solve, ask them about the specific ways your product helped them solve it. Always try to take it a step further and expand your questioning. Ask the subject about specific features, services or even people at your company that were a part of the solution.
4. Why did you choose our product?
Every testimonial video should cover the specific reasons why a customer uses your product. Ask why they decided to choose you over the competition—the reason that compelled them to make a purchase. Even if the response is fact-based, a few honest answers in a testimonial video are powerful and will resonate with an audience.
5. Why would you recommend our product?
This question gives your subject a chance to talk about any details that weren’t covered in previous questions. It’s an opportunity for the subject to provide a more succinct recommendation. Let your subject wrap it all up and offer any other information that distinguishes your product and encourages your viewers to take the action you want them to take.
The questions above are designed to get your subject thinking and talking, helping you capture great quotes that you can use in your video. Whether you’re using testimonials to promote brand awareness, to make a sale or for any other reason, asking the right questions can make all the difference.
Ready to see how a great testimonial video can play a major role in your brand’s video marketing strategy? Say hello to Spin Creative and start creating top-quality testimonial videos that resonate with your audience.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
