How to Get More Talent Involved in Your Social Videos, and Why It Matters
With more and more companies creating video content, it's easy to get stuck in the same creative rut.
Adding fresh faces is a great way to diversify your video content and keep things interesting—for both you and your viewers. Here's why it pays to invite different talent into your social videos and how you can set everyone up for success.
Lightens Your Workload
Getting a team of video creators together means you'll have help with the production process. You won't have to do all the work yourself. Plus, if members of your team are comfortable on camera, then you can easily create personalized content featuring them. For example, having your colleagues break down complex topics in short "how-to" videos or creating employee spotlights or behind the scenes videos can lighten up your workload while also humanizing your brand.
Highlights Different Areas of Expertise
Having multiple people from different areas of expertise involved in your video creation process is beneficial because they can showcase their knowledge while also highlighting key aspects of your business that might otherwise be overlooked or unknown by viewers. This could include product unboxings, customer reviews, thought leadership pieces, Q&As with brand leaders, etc. All these types of content don't just add variety to what you're producing; they create deeper connections between customers and your company as well as build trust in what you do.
Sets Everyone Up for Success
When recruiting for new talent for social videos, it's important to set everyone up for success by providing clear expectations from the very beginning. This means creating detailed briefs that explain the purpose of each video, its desired outcome, and other relevant information such as deadlines, visual references/examples, etc.
Additionally, consider establishing an internal network of influencers who understand what type of content resonates best with audiences as well as know how to properly execute various types of videos such as interviews or unboxing videos (e.g., tips on lighting). Finally, create an outreach process that outlines how potential participants will be recruited to ensure consistency across all those involved in the process.
Switch Up Your Content Strategy by Introducing New Talent
Bringing in fresh faces doesn't just spice up the types of content being created; it also helps lighten up workloads and ensures that different areas of expertise are highlighted within each video piece created—which ultimately amplifies what makes each business unique from its competitors. Need help attracting new talent for your social videos? Say hello to Spin Creative and start diversifying your content and engaging with your audience.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
