How to Bring Humanity Into Your Marketing Strategy With Personalized Video
Video is already an effective marketing medium, but brands who take a personalized approach to their content can take their marketing efforts to the next level.
Customized videos help brands grow their sales, and personalized video is a great way to boost your bottom line. Read on to learn all about personalized videos, as well as tips to help you create content that maximizes your ROI.
What is personalized video, and what are the benefits?
In simplest terms, personalized video is video that’s customized to individual viewers. By sending a customized message that resonates with each viewer, you can make your target audience feel special. It’s a great way to not only attract your viewers’ attention, but also to keep them engaged.
Personalizing your video content is a great way to add a human touch to your brand’s marketing efforts. If you want to stand out in the hectic, noisy landscape of marketing and sales, personalized video is an excellent option.
How to make an effective personalized video
Want to incorporate personalized video into your marketing strategy but aren’t sure where to start? Recording a custom video is easier than you might think. Here are some tips to help you get started:
1. Draft an informal script. Writing out a simple script is a great way to speed up the video creation process. Create a simple bulleted list of the main topics you want to cover in your video and start creating. Simply reference the list as you record your video, so you can keep your message clear and focused.
2. Be concise. Rambling, long-winded videos are doomed to fail. Most audiences want short, digestible content that captures and holds their attention. Using simple language and sticking to your message can keep your videos short. Also, be sure to talk to the camera as if you were talking to a person. This keeps your content direct and authentic—it’s a great way to showcase your brand’s human side on video.
3. Do a retake. Whether you’re brand-new to video or an expert, don’t settle on the first take when you make a personalized video. By recording several retakes, you can learn new insights like how to change your delivery style, what camera angle works best and how to optimize audio and lighting.
4. Include your face. The strongest way to connect with your audience is by showing your face in your videos—it’s a vital step when making personalized video. Don’t be afraid to highlight your personality and be yourself. When your audience sees your brand as authentic, it’s a surefire way to gain their trust.
Start creating effective personalized videos with Spin Creative
Want to add personalized video to your marketing toolkit? Say hello to Spin Creative. As your branding and video marketing partner, we’re ready to create dynamic, direct and authentic personalized videos that help your brand stand out in a noisy world.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
