How to Improve Your Brand Image
Whether your business deals mostly in one-time transactions or relies on deep, long-term relationships, your customers need to trust you.
You already know there’s no magic bullet for strengthening your brand image. But if you’re willing to put in the hard work to develop a brand that is built on a foundation of trust, get ready to reap the rewards for many years to come.
Do you feel your brand image is struggling or simply isn’t as strong as it should be? Conduct an audit of your brand trust level with these quick questions.
1. Know Thyself
Before you can develop strong relationships with customers, everyone at your company – from the call center employee to the CEO – needs to understand what makes your company tick. Companies falter without a strong vision, no matter how great the product.
·What are your company’s values? Are employees committed to them, or is it time to reevaluate or reeducate?
·What message is your company trying to convey to potential customers? Is that message reaching your target audience?
·What makes your service or product better than your competitors?
2. Make Strong First Impressions
First impressions can make or break relationships. Take the time to regularly evaluate if you are putting your best foot forward with potential customers.
·Is your website easy to navigate and use?
·When someone calls for support, are they treated with respect? Are their questions resolved quickly and accurately?
·Do your marketing strategies reflect your company values?
3. Deliver on Your Commitments
The strongest brands thrive on consistency. Strive to provide your customers with the same experience every time they interact with your brand, regardless of the point in the sales process or the employee they encounter. Think about the little things, like how your employees answer the phone, as well as the big things, like how you resolve purchase order mistakes.
·How many customers promote your product or service on social media or through word of mouth?
·What mechanisms are in place for receiving customer feedback? How many responses – positive or negative – do you receive each month?
·Do your employees think your training program is effective? Would you feel confident sending an employee to work at a different company location for a day?
4. Evolve with the Times
We’ve emphasized consistency in this post. But if your company isn’t prepared to respond to changing market conditions or customer preferences, you could be heading for trouble.
·If you don’t collect customer feedback, is it time to start?
·When was the last time you had an outside party evaluate your branding and marketing efforts?
·Have you surveyed your target market to determine how and when they prefer to receive information?
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
