It’s becoming more accessible for companies to get a great video at a reasonable price, especially as video equipment prices become more affordable. With all the new platforms integrating native video, you have even more places for your video to reach your audience.
Let’s explore how to make video marketing work for your budget.
Be strategic
Before you hire a company or start production, spend time thinking through what exactly you want from your video. Consider your target audience and their behaviors, and what you hope to accomplish with video marketing. Research your competitors to see how they’re using video. Your production company can help you shape your ideas, but you first need to be clear about what you want.
Let your audience speak for you
Use social media to encourage your audience to create content for you. Ask users to upload videos while using your product or service, then tag your company in the posts and use your hashtag. These videos can form the basis of your video content. To thank users and incentivize more content creation, offer giveaways or rewards for uploading videos. You don’t need a pricey influencer contract to get the word out from real users.
Limit the casting call
Viewers respond positively to seeing people in advertising; it helps them see themselves engaging with your brand. However, hiring actors can drive up video production costs. Keep this in mind when planning your video concept, and skip the flash mob sequence if you’re looking to cut costs.
Keep it brief
The longer the video, the higher your production costs. By keeping your video short, you’ll not only keep your viewers engaged, you’ll also stay within budget. With that said, you want to take advantage of your video production team while you have them. Make sure you get enough footage to create multiple edits.
Develop a media plan
A stellar video doesn’t do you any good if you don’t have plans to promote it. Develop a media plan outlining whom you want to reach, where you’ll post and what your metrics for success are. This will be your guide not just for video content, but a comprehensive multi-channel and multi-format approach.
Recycle your content
Just because you filmed one video campaign doesn’t mean you can’t use it again! Look for ways to use your video content beyond what you initially intended to improve your ROI. For example, you can use footage from the video to create a video header on your website. With video, you can make different edits to use across a variety of platforms, helping you stretch your budget.
If you’re looking to start video marketing for your business, say hello
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About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
