How to Tell a Compelling Story in Your Next Commercial
It's no secret that storytelling is an effective marketing tool.
Stories grip our attention, arouse our emotions, and leave a lasting impression on our minds. As brands today aim to connect with their audience in more meaningful and memorable ways, storytelling has become an essential component of their marketing strategies.
There’s an art to telling compelling stories with commercials. By following the guidelines described below, you can create a compelling and memorable commercial video that resonates with your audience long after they've watched it.
Keep it brief
With the average attention span of humans dwindling to a mere 8 seconds, it's crucial to keep your commercial videos short and sweet. Strike a balance between information and entertainment value and keep your message concise yet impactful. A good rule of thumb is to keep your videos under two minutes and break down complex topics into bite-sized chunks.
Make it fun
People tend to remember messages that make them laugh, smile, or evoke other emotions. Infuse your commercial videos with humor, emotion and relatable characters that your audience can connect with. Use storytelling devices such as conflict, resolution, and surprise to keep your viewers engaged till the very end.
Keep it comprehensible
A good story should resonate with your target audience and connect with them on an emotional level. Create a character or situation in your commercial that your audience can identify with, whether it's a common pain point, a relatable experience or a shared goal. By doing so, you'll make your brand more relatable and memorable to your target audience.
Make it unique
With so many brands vying for the same customers' attention, you need to stand out in a crowded marketplace. To create a truly engaging commercial video, you need to have a unique hook that draws viewers in and keeps them interested. Experiment with different storytelling formats, animation styles, and visuals to make your commercial stand out from the rest.
Give it impact
A story that doesn't elicit an emotional response is just a series of words. To truly engage your audience, you need to give your commercial videos an emotional punch. Showcase how your product or service helps people improve their lives, solve their problems or fulfill their aspirations. By doing so, you'll create a powerful connection with your audience and make your brand more memorable.
Tell Better Stories With the Help of Your Video Production Partner
In conclusion, storytelling in commercial videos is a powerful tool that can set your brand apart from the competition. By following the steps described above, brands can create more compelling, impactful, and memorable commercial videos that resonate with viewers.
Creating a great commercial video isn't easy and requires the expertise of a professional video production company. Say hello to Spin Creative. We’re the right production company to have on your side, helping you develop your vision and tell your brand story in a way that captivates your audience and leaves a lasting, positive impression on their minds.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
