And with the rise of video marketing, finding the right video production partner has become more important than ever—but finding the right partner is only the beginning of the video production process.
If you want to create compelling video content, it's essential to work together and communicate at every stage of the production process. Read on to learn the top tips that can help improve collaboration and the results of your combined efforts.
1.
Share your vision
The first step in creating a successful video marketing campaign is to share your vision with your video production partner. Your video agency may be new to your brand, so it's essential to share your brand's larger vision to help them understand who you are and what your long-term goals are. Sharing your vision can provide them with a sense of direction and help them tailor the video content to suit your brand's voice and personality.
2.
Create a comprehensive distribution plan
Crafting a distribution plan upfront is especially crucial for video because there are so many moving parts. Your video agency should be well-versed in content distribution channels and able to give recommendations based on your objectives. Any concepts they pitch to you should consider where the video will live, for how long, how viewers will encounter it, and what placement will cost. Your video agency should also help you create a plan for measuring the success of your video content.
3.
Craft quality project briefs
A good project brief is essential to a successful video marketing campaign. A comprehensive brief should clearly outline your objectives, target audience, specifications, and other pertinent information in a succinct manner. Be sure to include specific guidelines, such as the video length, tone, and style.
4.
Keep ideating until you're satisfied
A good video production partner should be open to brainstorming and ideation until you're fully satisfied with the concept. If you're not feeling what's coming through, it's essential to ask for further brainstorming or ideation. Remember, the more time you spend refining your concept, the more likely you are to create a compelling video that resonates with your target audience.
5.
Provide actionable feedback
Feedback is an essential part of any collaboration. It's crucial to provide your video production partner with actionable feedback to help them refine the content and deliver a product that meets your expectations. Be specific when providing feedback and try to focus on the aspects that can be improved upon.
6.
Inspire each other
Creating compelling video content requires a collaborative effort from both sides. Your video production partner should be just as passionate about your brand as you are. Be sure to inspire each other and work towards a common goal. Be open to feedback, and don't be afraid to experiment with different concepts.
Looking for a Video Production Partner? Say Hello to Spin Creative!
In conclusion, finding the right video production partner can be tough, but it's worth it for brands. Collaborating with a video production partner can help brands produce compelling video content that resonates with their target audience. Looking for the right video partner that can help you craft the best possible marketing collateral? Say hello to Spin Creative—we’re ready to inspire and be inspired by you, so we can help you accomplish your video marketing goals.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
