How to Use Video to Boost Customer Retention
Retention is one of the most important parts of the sales funnel.
After all, if you want your brand to grow, you need to create long-term relationships that result in repeat sales.
Retention is more than just keeping your existing clients on your site or on your channel—it’s about inspiring them to come back. By maintaining good relationships with your customers, you gain their trust and loyalty, so they want to stay with you and spread the word to family and friends. Here are some creative ways to use video to boost customer retention.
Create a welcome video
It’s hard to earn customer loyalty these days, but helping your audience feel welcome is a great way to start. Brands should create a simple welcome video that captures the attention of new customers and inspires them to learn more about your brand and what you stand for.
Welcome videos can take many forms. You could send buyers a video that includes tips, tricks and hints about the products they’re interested in. These videos provide a personal touch that buyers appreciate, as well as useful information about how to use the products. Overall, welcome videos add to the customer’s shopping experience, generating feelings of goodwill and trust.
Make targeted videos
Setting expectations early on is a great way to keep your audience informed and engaged. It also generates excitement, so your customers are inspired to keep coming back to see what’s next. Create targeted videos that meet your customers where they are, addressing the pain points they’re trying to solve with your products.
One great way to keep your current customers engaged, and boost retention, is by sending product update and release videos. If they’ve bought from your brand before, you need to capitalize and show them that your new products can add even more value to their lives. While you can share these videos on your social channels, it’s even more effective to send personalized content right to your customers’ email. Customers love this personal touch, and it goes a long way to creating the long-term loyalty that boosts your bottom line.
Keep it brief
The best-performing content is short and sweet. Brands should generally only use long videos for webinars or live streams. Any other type of video content, like explainer videos, how-to videos, product demos and more should be short and to the point. In general, stick to a time limit of two minutes or less so you can keep your audience engaged.
Great video content boosts brand loyalty and retention
Customer retention build long-term value for a brand, but it’s hard to build that loyalty and trust when there’s plenty of competition. Video is a great tool for boosting customer retention, but only if you’re creating content that connects with your audience. Need help crafting a video marketing strategy that hits the mark with your customers? Say hello to Spin Creative and start making content that keeps your audience coming back.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
