4 Ways to Use Video to Boost Brand Awareness
Awareness is the first stage in the customer journey.
After all, if people don’t know about your brand or business, how can they become loyal buyers? Brand awareness is something only great content can build. It should show who you are and how you can meet your audience’s needs, all in a visually appealing way.
How can you create content that attracts and holds the attention of your target audience? Read on for the top four strategies your brand can use to boost brand awareness with video.
1. Create social videos to “tease” your audience.
Teaser videos about the product or service your brand offers are an excellent way to build brand awareness on social media. Keep teaser videos quick and light, so they’re easy to digest. With these videos, you need to grab your audience’s attention immediately, so use visuals that stand out and make sure your video makes sense with or without sound.
2. Create company explainer videos to communicate who you are.
A company explainer video helps your audience get a better feel for your product or service, as well as the values your brand stands for. Explainer videos showcase what your company does and what it means to others. These videos are great to post on your brand’s website, but you can also use them on social media channels to give your target audience a quick taste of what your company’s all about.
3. Create FAQ videos to answer common questions.
When you have a question, where do you go to get it answered quickly? The answer is obviously search engines, and a clear video answer is the best possible response you can get. In fact, YouTube is one of the largest search engines today, so creating video that answers common questions can send your audience right to your video via SEO, as well as your social media channels and brand website.
4. Create a brand video for YouTube.
Brand videos can accomplish a lot when they’re done the right way. They can include vital information and visuals that evoke a feeling or sentiment you want people to associate with your brand. Consider how you want your target customer to think or feel when they envision your brand and develop an eye-catching video that gives your audience a glimpse of your overall brand identity.
Build brand awareness with a professional branding partner
Good brand awareness creates a positive ripple effect for your company. The more consumers know and understand who you are, the more chances you have at doing business with them, and the more likely they are to tell their people to check your brand out, too. Before you create video with the intent of boosting brand awareness, you need to have a firm grasp on what your brand represents. Defining your brand can be challenging enough but sending the right message to your audience is another thing. Say hello to the branding and video marketing experts at Spin Creative, and get the word out about your brand!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
