How to Write an Engaging Explainer Video Script

Ready to introduce your new product or service to potential customers?

Explainer videos are a highly effective way to do just that, but crafting the perfect script can be a challenge. You need to grab and hold your viewers' attention while showcasing how your product provides an effective solution to a problem. Read on to learn all about the steps you should take to write a killer script for your explainer video.

1.    Outline your story

When writing an explainer video, it's important to keep your messaging clear and concise. Outline your story and identify the key points you want to convey. Ensure you showcase how your product or service meets a specific need or solves a problem. Identify the unique value proposition of your product, and ensure you highlight this in your script.

2.    Distill key elements of your story

Keep your script simple and straightforward. Explainer videos often work best when they take complex ideas and distill them down into easily digestible chunks of information. Think of an explainer video script as you would a children's book—using simple language and brevity to tell a compelling story.

3.    Bring your viewer into the story

Use second-person language and speak directly to the viewer. Address a specific audience and ensure your language is relatable to them. Use language and phrasing that they identify with, and make it personalized to keep them engaged throughout.

4.    Add emotion

The more emotional an explainer video is, the more memorable it will be. From the start, hook your viewer with a strong emotional response. Highlight the problem or pain point that your product is addressing and show how much better things can be with your product in their lives. Remember, people buy with emotions, not just logic.

5.    Check your length

Explainer videos should generally be between 30 seconds and three minutes in length. Ensure that your video is long enough to convey your message but not so long that viewers lose interest. Timing is important in the modern world of short attention spans.

6.    Adjust for voiceover

When crafting a script for an explainer video, be mindful that someone will need to voice it over. Avoid complicated wording and bizarre phrasing. Read your script out loud and ensure it sounds natural and flows correctly. Adjust and tweak to ensure it flows smoothly for the voiceover artist.

7.    Test your script

Once your script is written, test it with real people and gather their feedback. Ensure that the messaging is clear, and the storyline resonates with your target audience. Any issues can be addressed and fixed before you capture the brand style.

Make effective explainer videos with the help of Spin Creative 

An effective explainer video script can help your target audience process information more quickly and easily, helping them get to know your product and brand in an engaging way. From outlining your story and identifying key messaging to adding emotion and adjusting for voiceover, crafting a killer script takes careful thought and planning. Need help creating a script that resonates with your audience? Say hello to Spin Creative and start making explainer videos that generate traction and increase conversions for your business.

About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.