Ultimately, it can lead to your target audience to avoid your brand. When ad fatigue happens, your campaign's effectiveness decreases, and you don't get the desired return on investment (ROI) for your video marketing efforts. It’s critical to consider ways to prevent ad fatigue.
Read on to learn about the top five ways brads can avoid creating ad fatigue in their target audience. These strategies include monitoring ad campaigns using key metrics, creating multiple ads, adjusting colors and content, and incorporating a new call to action (CTA).
1.
Monitor your ad campaign
It's crucial to monitor key metrics for ad fatigue, including frequency and click-through rate. Keep track of how often your target audience is exposed to your ads, and ensure that the frequency doesn't exceed a reasonable limit. Also, monitor your CTR to check if your target audience is engaging with your ad. An excessive frequency rate and low CTR are clear indicators of ad fatigue.
2.
Create multiple ads
Delivering the same ad repeatedly to your target audience can be boring and can result in ad fatigue. Therefore, create multiple ads that showcase similar content, but in a new way. Rotate ads to keep things fresh and interesting, and ensure that your target audience doesn't get bored of seeing the same ad.
3.
Adjust the colors on your ad
If you already have great ad content, you can try making simple but effective tweaks like color changes to keep your ad fresh. It is believed that incorporating colors that resonate with your target audience or altering the tone of your ad can be effective tactics to combat ad fatigue.
4.
Reword your content
Another angle to consider is rewording the content of your ad. You could present your content in a new way, especially if your ad already looks great and provides valuable information. This strategy would come in handy if your ad has been in circulation for a while.
5.
Incorporate a new CTA
Sometimes the call to action of your ad can be a deal-breaker. It’s important to change your CTA to fit what would be most beneficial to your target audience. Giving your audience a new directive can be a great way to re-engage them.
Prevent Ad Fatigue and Get the Best Possible ROI From Video Marketing
Ad fatigue is a reality that brands face in their video marketing efforts. The continuous exposure to the same ad can be detrimental to any campaign's success—and it can even change your target audience’s perception of your brand in a negative way. By employing the strategies detailed above, you can prevent ad fatigue and get the best possible ROI from your next video ad campaign. Need help? Say hello to Spin Creative. We’ll help you keep your video collateral fresh and unique, keeping your audience engaged and enticing them to learn more.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
