From your mission statement to your website to the colors in your logo, there are many different ways that you can choose to communicate your brand.
Depending on where you are in the process, you may not have considered video; however, video is an important way to help you communicate your brand to your audience quickly. Video allows you to differentiate your brand, retain relationships with your audience and eventually grow in new directions.
Differentiate your brand from marketing noise
The goal of building your brand is to make it unique. If your brand is just like everyone else’s, then you won’t stand out to your audience. Video can help. With video you can make a polished, engaging introduction to your audience. However, in order to be effective, your brand needs to be authentic and it needs to be unique.
To stand out, you need to create video that truly represents your brand. To borrow from the great Dr. Seuss, “There is no one alive that is youer than you.” It’s hard to be unique on command. If your brand is young, you’re naturally going to want to imitate similar brands and brands that you admire. You need to be willing to get a little uncomfortable and put yourself out there to create a video that truly resonates with viewers.
Retain your audience
Many people associate video with marketing and treat it as an introduction to your brand or products. Video should be used throughout the sales funnel to help you retain customers. Over time, video can help you build relationships with your audience, which leads to greater trust in your brand.
For example, you can use video to help customers better understand how to use your product or service. You can also introduce new items or services that may interest them. These videos should be treated as educational supplements that you’re offering your audience to help them better solve their problems, and not strictly as marketing pieces.
Grow your brand
Once you have a trusted audience base, you can take more creative risks. A video strategy helps you to grow your brand in new and creative ways you may not have otherwise imagined.
A video series may create a face or mascot for your brand or even inspire a new department within your business. You might find that what was once an opportunity to explore marketing through video turns into an essential piece of your brand identity. The more creative outlets you have, the more opportunities you have to express your brand in new and interesting ways.
Video allows you to put your Brand in Motion. The team at Spin Creative is here to help marketers make impactful brand connections. Say
hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
