Creating Stronger Brand Relationships Online
Spin Creative • February 3, 2020
In today’s world of marketing and advertising, it’s imperative that you do everything you can to market yourself well on social media and other online platforms.
However, the essence of marketing remains the ability to form meaningful relationships with your customers. Creating a strong brand relationship in turn creates more opportunities to generate connections and other brand opportunities.
But how do you create these types of relationships online, without being able to use normal face-to-face tactics?
• Be genuine.
Once you’ve established yourself as a brand, you still have the ability o have organic interactions with people online. Your blogs and social media posts are a great opportunity for you to show a little personality and giving people opportunities to talk directly with you while still strengthening your brand. Always make sure that your interactions come off as genuine, because people can sense marketing speak from a mile away.
• Join conversations.
Don’t feel like you have to be the one to start every conversation online. Find topics of interest and jump into discussions that are already happening on platforms like Twitter. So long as you keep your interactions professional and refrain from posting anything inflammatory or inappropriate, this is a great way to reach out to your customers.
• Don’t spam. While it’s ok to post stuff that links back to your website every now and then, that shouldn’t be all you do—it comes off as spammy. Instead, provide information that your followers will find useful or interesting. This will make people more interested in following you and learning more about your brand.
• Give back.
Show your appreciation for people who follow you or have given you a lot. Endorse them on LinkedIn, share their content on social media and more. The more you give, the more you will receive.
• Seek high-quality followers.
Social media is all about quality over quantity. It’s better to have a smaller group of dedicated followers than a huge group of people that don’t really pay any attention to your content. Instead, target your social media outreach toward people who are interested in what you have to say, and focus on building relationships with them.
For more tips about crafting strong brand relationships, say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.