In House or Outsourced Video Production — What’s the Right Choice?
Spin Creative • February 7, 2019
Many companies with marketing divisions have someone in house who is capable of shooting and editing video for certain types of projects. However, there is a big difference between using mobile phones to shoot quick videos for social media platforms, and using high-tech equipment to create premium brand stories.
Ultimately, just because you have some of the tools needed for video marketing at your disposal does not mean you actually have the capability of creating a high-quality, full-scale video marketing campaign in house.
Having someone in-house handle short videos for platforms like Instagram or Snapchat, for example, is perfectly doable for most companies. But when you’re looking for something bigger, it’s typically better to outsource. Here are a few reasons why:
- Video marketing is about more than creating great videos: You need a team of skilled marketers who are capable of developing a high-quality marketing strategy to go along with your videos. One in-house videographer will have a hard time handling all the tasks associated with the job, including creative, strategy, direction, lighting, editing, distributing and analysis. Only a fully qualified team is able to handle all these tasks at a high level.
- In house video marketing can be expensive: Finding and building an internal video marketing team can quickly become expensive and time consuming. Rather than worrying about building a team that will mesh well together and that you can afford to pay a full-time salary, instead you can work with a third-party agency as you need it and rest assured that the team has already been built in a way that allows it to produce the best results for its clients.
- Purchasing video equipment is not a good investment: Because video production equipment is constantly evolving and changing, it is not a particularly good investment for a company to purchase the “latest” tools when they likely will not get a reasonable amount of use out of them. You can trust that a video production company will have all of this equipment and understand how to use it, meaning you get the benefits of that equipment without having to purchase and maintain it.
- You might not be a natural storyteller: A big part of creating effective videos for your brand is the ability to tell a strong, cohesive story that gets your audience invested in your message. Not everyone has this ability, but an outsourced agency likely has creative types on its team that know exactly how to craft a story for your brand.
For more information about the benefits of using an outsourced agency for your video marketing versus an in-house team, say hello.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.