LinkedIn Native Video is the Next Big Thing in B2B Marketing
Spin Creative • July 20, 2021
Video marketing is growing in popularity—not only with B2C businesses, but in a B2B capacity, as well. Businesses are leveraging the power of video marketing through Facebook stories, IGTV, TikTok and, most recently, LinkedIn native video.
Users can still choose to embed videos from other social media platforms on LinkedIn, but the success of native video proves LinkedIn is doing just fine on its own. Here’s why more businesses have turned to on-platform video as the next big B2B marketing tool
on the world’s largest professional social network.
Grow your consumer base
People gravitate toward video messages, especially in newsfeeds. Experts predict that by next year, video will comprise nearly 82 percent
of all content consumed on the internet. This is because video is more likely to engage and hold the attention of scrollers for longer, compared to more traditional text and image posts.
The research behind LinkedIn native video is hard to ignore. It only took one year for the platform to exceed 300 million impressions with video content. LinkedIn native video completely changed the game for B2B marketers—video ads are five times more likely to generate buzz about a company than text posts. And, with easy-to-use tools, anyone can share a video to great success on the platform.
Generate more revenue
The stats don’t lie—businesses who utilize LinkedIn native video for their marketing campaigns grow revenue 49 percent faster compared to competitors who are stuck in the past.
It comes as no surprise that videos attract customers more than any other form of advertising. In fact, someone who viewed one of your videos is two times more likely to become a recurring client than someone who hasn’t seen any of your video content. Those views create a domino effect—consumers are 12 times more likely
to share a video than any other type of post.
Research has also shown that native video is a mark of credibility. People don’t just stumble upon video marketing by accident. In some cases, they actively search out video messages from a company in order to determine whether or not they want to become a loyal client.
Develop a lasting connection
Prospective clients make decisions based on emotion first and logic second. All it takes is a 15-second video ad on LinkedIn
to establish an emotional connection with your audience. Video brings the power of professional in-person interaction to a digital medium. More than half of all communication is done through body language, while another 38 percent is derived from tone of voice. Video gives a brand instant credibility that text and image ads just can’t compete with.
Businesses can use the combined powers of audio and visual marketing to attract new loyal clients. Unlike long-form text posts, native videos can tug on a person’s heartstrings within seconds. The sooner you can do that, the better—research shows consumers are willing to sit through 30 seconds of a video ad if they’re hooked within the first three.
With the rise of native video on LinkedIn, the best move for any business is to jump on the bandwagon. Native video is the future of advertising, and the future is already here. Your business has nothing to lose and everything to gain.
Need help with your next B2B video ad campaign? Say hello
to Spin Creative and get started!
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.
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