Case Study Videos Position Your Brand as a Powerhouse

A case study video serves many purposes. It’s an all-in-one way to acknowledge a problem, distinguish your solution, provide a real-world example and wrap it all up in a customer testimonial. The result is a powerful piece of content that’s broadly applicable in positioning your brand as a leader. 

Microsoft case study video produced by Spin Creative.

The basic elements

Case study videos typically follow a simple structure. They introduce a customer, explain their problem and show how the solutions provided by a brand or product fulfill their need. Some of the key elements of successful case study videos include:

·      On-camera interviews with actual customers

·      An illustration of how your brand solves the customers’ problem

·      Visual stats, figures and other relevant evidence to back up the customer’s story

·      A subtle explanation of the benefits of using your product

The benefits of a case study video

Case study videos raise awareness about the products and services you provide, improve your credibility and even attract new customers. Here are just a few of the ways brands benefit from successful case study videos:

• Persuasion: Engaging case study videos are direct and persuasive. Studies show that viewers retain much more of a message delivered through the dynamic medium of video, rather than by reading it in text. Plus, when your current customers offer compelling reasons to use your products, it persuades others to give them a try, too.

• Emotional appeal: There really isn’t a more powerful way to deliver a message than through a personal testimonial. Case study videos provide a unique way to establish an emotional connection with your target audience. While written testimonials can be effective, connecting a human face and a real-life story to your product or brand is powerful. Brands that take advantage of this are poised to succeed, since the majority of our decisions are driven by emotion—including our decision to trust.

• Versatility: Case study videos can be used across a variety of marketing channels, including social media feeds. While the entire video may not be appropriate for social media, you can trim the videos down to snippets that get your message across in a quick, direct way. Generally, case study videos are evergreen content, which means they’ll stay fresh and relevant long after you post them. 

• Engagement: We live in a visual society, and people are much more likely to dedicate time to watching a video and digesting the information presented, rather than reading the same information in text. Effective video marketing is engaging, helping customers make an immediate, direct connection with your brand.

Case study videos can be an exciting way to win new business and generate buzz for your brand. Ready to harness the power of video marketing for your brand? Say hello to Spin Creative and start connecting with your audience in the most dynamic, engaging ways possible.

About Us

Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.