Make Video Marketing Part of Your Brand's New Year's Resolutions
Spin Creative • January 4, 2021
Now is the time when people start making new year’s resolutions to help them focus on their goals. But it’s not just individuals who can benefit from resolutions—businesses can, too. If your brand is setting new year’s resolutions, one you can’t afford to miss is increasing your focus on video marketing.
It’s clear that video is developing a formidable presence in the marketing space. Nearly 99% of video marketers
planned to continue using video from 2019 to 2020. And, it’s unlikely that this trend is slowing down anytime soon, given the increased time consumers spend watching video content each day.
Unfortunately, for many brands, getting started with video is an intimidating task. It can feel difficult to plan for or start. This is why making video a part of your new year’s resolutions is such a good idea. The new year provides a fresh start and an opportunity to begin new endeavors.
Making video an achievable goal in the new year
One crucial aspect of new year’s resolutions is that your goals should be realistic and achievable. For brands, this usually means that each resolution needs to be carefully considered and planned for, rather than begun on a whim.
Fortunately, there are many easy ways to incorporate more video into your brand’s marketing plan throughout the year. You may not be able to start them all on day one, but you can begin to fill your pipeline with video strategies that will pay off later.
Here are a few easy ways to get started in the new year.
• Plan a video budget and calendar:
The best way to ensure video marketing finds a foothold in your business is to make a plan. Start budgeting and making a video calendar as close to the new year as possible. Make sure there’s room in your marketing budget for some video plans, no matter if they’re in-house social videos or professional video ads. Then, draft a video calendar that gives you a sense of when you’ll need some of this content created.
• Use more social video:
Video for social media is an extremely easy way for any brand to get started with video marketing. Social platforms offer a range of video features, from the increasingly popular live video formats to short formats like Instagram Reels. Many social media videos can be created with just a smartphone and some spare time but give your brand a strong foundation to build off of later on.
• Launch a video series:
Video series are another easy way to integrate more video into your marketing plan in the new year. These, too, can be shot with basic equipment, although it might be smart to invest in professional shoots or better equipment once they take off. Consider your brand’s industry and the types of information your customers are interested in, then brainstorm a few series ideas
that would make good additions to your blog or a YouTube channel. DIY and thought leadership videos are two simple places to start.
Once video becomes a more stable component of your brand’s marketing efforts, you’ll be able to examine what works and what doesn’t and use that data to inform larger video projects, like professional video ad campaigns. Until then, your number-one goal should be to simply get started!
Interested in working with a creative partner on your brand’s video efforts? Say hello
to the team at Spin Creative!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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