It seems like a long way to go from researching video marketing to having a completed series. Fortunately, there are classic video formats that resonate strongly with viewers and don’t require much creative work on your part.
If you’re just getting started in video marketing, here are three video series ideas that you can start creating ASAP.
Interview series
The interview format is an easy one. You, your team and your audience are already plenty familiar with how it works. You may even be employing it at conferences or events in your office. Just press record next time and boom –
you have a video series!
Ok, it’s not that simple, but the interview is still a great place to start when you’re considering a video series for your business.
To create a successful interview series, you’ll first need a charismatic host. There might be someone in the office who would make a great candidate, or perhaps someone in your network would be willing to help in exchange for cross-promotion.
Speaking of your network, you’ll also want to employ your network to find excellent interviews. Try to focus outside of the company but stay relevant to your industry. Consider any interesting clients, vendors or collaborators. The point is to make the interview fun and interesting for viewers to enjoy.
Product reviews
People love watching product reviews. An eight-year-old YouTuber made millions last year just by reviewing toys online. Plenty of people are willing to spend their time hearing what other people have to say about products.
Depending on your industry, a product review could look quite different from a toy review. Maybe you offer financial services, so you could create video reviews of different budgeting software. Perhaps you’re in publishing, so you launch a book review series.
Steer clear of directly reviewing your own products or a direct competitor’s. This could come across as disingenuous. If you want to see product reviews of your own product, it’s best to tap existing content creators to post on their own channels.
A day in the life
A documentary-style video is another format that your viewers know and that you already have the content for in your office. You might choose to follow a team or select team members throughout a typical day at their job. A documentary offers a glimpse at what your company is really like – your culture, your work ethic and how you make the magic happen for your customers.
At the heart of the documentary is a good story. Don’t start this series without having an idea of where you’d like to take it. Look for customers with powerful stories of how your services helped their business, or team members with unique backgrounds that inform their work. It
doesn’t need to be tear-jerking, but it should be compelling.
The team at Spin Creative is ready to help your business with more ideas for video series. Say
hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
