3 Video Series Your Business Can Start Creating ASAP
Spin Creative • March 25, 2020
You know that video is an important marketing tool for businesses like yours. But when you sit down to think of a video campaign, you aren’t sure where to start. Sound familiar?
It seems like a long way to go from researching video marketing to having a completed series. Fortunately, there are classic video formats that resonate strongly with viewers and don’t require much creative work on your part.
If you’re just getting started in video marketing, here are three video series ideas that you can start creating ASAP.
Interview series
The interview format is an easy one. You, your team and your audience are already plenty familiar with how it works. You may even be employing it at conferences or events in your office. Just press record next time and boom – you have a video series!
Ok, it’s not that simple, but the interview is still a great place to start when you’re considering a video series for your business.
To create a successful interview series, you’ll first need a charismatic host. There might be someone in the office who would make a great candidate, or perhaps someone in your network would be willing to help in exchange for cross-promotion.
Speaking of your network, you’ll also want to employ your network to find excellent interviews. Try to focus outside of the company but stay relevant to your industry. Consider any interesting clients, vendors or collaborators. The point is to make the interview fun and interesting for viewers to enjoy.
Product reviews
People love watching product reviews. An eight-year-old YouTuber made millions last year just by reviewing toys online. Plenty of people are willing to spend their time hearing what other people have to say about products.
Depending on your industry, a product review could look quite different from a toy review. Maybe you offer financial services, so you could create video reviews of different budgeting software. Perhaps you’re in publishing, so you launch a book review series.
Steer clear of directly reviewing your own products or a direct competitor’s. This could come across as disingenuous. If you want to see product reviews of your own product, it’s best to tap existing content creators to post on their own channels.
A day in the life
A documentary-style video is another format that your viewers know and that you already have the content for in your office. You might choose to follow a team or select team members throughout a typical day at their job. A documentary offers a glimpse at what your company is really like – your culture, your work ethic and how you make the magic happen for your customers.
At the heart of the documentary is a good story. Don’t start this series without having an idea of where you’d like to take it. Look for customers with powerful stories of how your services helped their business, or team members with unique backgrounds that inform their work. It doesn’t need to be tear-jerking, but it should be compelling.
The team at Spin Creative is ready to help your business with more ideas for video series. Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.