Micro Video Dominates Instagram, Increases Brand Visibility
Spin Creative • June 9, 2020
Instagram is one of the most popular platforms for brands to share curated content with large groups of followers. Video is of particular importance on this platform, with more video content being seen in crucial discovery pages. If your brand is looking to increase visibility, micro videos might be the key.You can get help from video production company seattle.
Micro videos are extremely short videos—six to 15 seconds or less—that convey a single message. Although many social media platforms support longer videos now, consumer attention spans are short. Micro videos help to capture and hold their attention for a very short time to send a message.
Micro videos on Instagram
Many marketers believe their videos have to be long to make a statement, but this isn’t the case. Short videos can pack a powerful punch when executed properly. And, these brief videos work extremely well on platforms like Instagram, which helps boost video content to improve brand visibility.
- Video gets four times more real estate on the Instagram Explore page, which helps people find and interact with your videos. Over 200 million people visit the Explore page daily, so landing a top spot could mean a surge in visibility!
- Instagram videos automatically play in personal feeds and on the Explore page. This means that if your video has an engaging look right away, you can hook viewers who may have otherwise scrolled past.
How to create an effective micro video
In order for your brand’s micro videos to find success on platforms like Instagram, they need to be created carefully for this extra-short video
format. Here are some tips.
- Don’t try to do too much: One of the biggest mistakes marketers make with micro videos is trying to cram too much content into 10 or 15 seconds. Instead, focus on one aspect, benefit or message and make it loud and clear. An entire campaign of micro videos can help paint a larger picture of your brand, products or services. However, a single video should focus on a singular concept. Think brief sentences or even phrases and fast-moving images.
- Make it powerful without sound: While Instagram videos begin playing automatically, a lot of users don’t turn on the sound immediately. This means the first interaction they’ll have with your video is silent. You’ll want to both entice the viewer to turn up their volume while also making your video powerful without audio. The key here is using eye-catching graphics, text and imagery.
- Consider looping: Standard Instagram videos loop, or start over once they end. Many marketers use this feature to their advantage to create a mesmerizing or engaging video loop out of their micro videos.
- Include a CTA: Whether in the video or in the caption, give users direction on where they can learn more, shop or take any additional action for your brand. These micro videos are designed to just scratch the surface of your offerings, so make it easy for viewers to dig deeper.
- Keep goals in mind: When it comes to micro videos on Instagram, your main goal will probably be brand visibility and virality. This can be tracked by monitoring the views, shares and reach of your videos. However, if you have a different goal, make sure you’re creating the video with those goals in mind, then use the appropriate KPIs to monitor success.
Micro videos can be a powerful tool in every brand’s marketing arsenal. Not sure where to start? A team like Spin Creative can help. Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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