Hiring a Creative Agency Can Bolster Your Business During a Recession
Spin Creative • June 5, 2020
With COVID-19 impacting businesses large and small across the nation, talks of a recession are causing even more uncertainty than before. But one thing businesses have learned over the years is that marketing shouldn’t stop during times of economic trouble—it should get stronger than ever.
If your company doesn’t have an in-house creative team, crafting and implementing new campaigns might be a challenge. Hiring a creative agency on retainer can help you bolster your marketing during the economic downturn while keeping overhead low.
Marketing is key during a recession
When economic troubles loom ahead, many businesses look to cut expenses. Unfortunately, marketing and advertising are usually affected by these decisions—often to a business’s detriment.
Putting a pause on marketing during times of economic trouble could cause more problems than it solves. Your audience needs to continuously hear from you in order to establish awareness and trust. If your advertising goes dark, it could be even harder to attract and retain customers. Strong marketing campaigns ensure that your audience continues to pay attention to your brand.
Studies show that in previous recessions, ad spending dropped across the board. However, the companies that maintained or even increased their ad budgets saw increased sales and market share
both during and after the recession. With other companies dropping ad spend, you might be able to capitalize on cheaper ads and increased visibility. Additionally, sending the right kinds of messages can strengthen consumer trust and loyalty during trying times, leading to lifelong buyers.
Marketing is particularly important now as we face a post-COVID-19 world. As businesses prepare to re-open their doors, you don’t want your brand to get lost in the crowd. Bolstering your marketing efforts before the consumer rush can build authority early and help you stand out.
Creative agencies provide accessible, engaging content
You know marketing is extremely important during times of economic uncertainty, but what happens if you don’t have an in-house creative team to assign to a major marketing push? It’s unlikely that your business will be able to hire more employees for this sole purpose.
This is where hiring a creative agency on retainer
can be a huge help. Work done by creative agencies certainly comes at a cost, but it’s often much more affordable than the cost of hiring multiple full-time employees.
Creative agencies also have much more to offer, including expanded skillsets, new and unique ideas and a reliable stream of high-quality work. Better yet, these agencies are skilled at creating efficient and measurable media that ensures your marketing efforts are making good use of every dollar. And, hiring a creative agency to handle all the content and advertising creation gives your internal team more time to focus
on weathering changes that could affect your business.
Working with an agency on retainer allows you to build a long-term relationship with a creative partner that understands your business. This way, you can reap the many benefits a steady stream of creative content offers, including better engagement and sales, but you won’t have to manage the significant overhead that comes with an in-house team.
The Spin Creative team can help bolster your business with regular marketing and advertising content. Say hello
and get your business prepared!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.
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