Using a combination of motion graphics and other video styles like live-action video or cartoon animation can enhance the visual appeal of the video and help viewers understand your story. Motion graphics are capable of emphasizing the flair and intrigue of a video while also demonstrating concepts that are not as easily explained through voiceover or text.
What are motion graphics, exactly?
Motion graphics is a form of animation that gives motion to graphic design elements that would typically be static. Most motion graphics are shapes, objects or text that move on screen.
While motion graphics are considered part of the overall animation umbrella, the word “animation” is often used to describe moving imagery that tells a story. Motion graphics, on the other hand, do not tell a story in and of themselves. Rather, they accompany other storytelling elements to add visual flair and emphasize a point.
Motion graphics are great for making your video more visually appealing and for showcasing statistics, numbers or other information that might be harder to digest. With well-executed motion graphics, even boring information seems enticing!
Motion graphics don’t have to operate alone
Although many effective videos use only motion graphics, they don’t always have to make up the entirety of your video. They can be used alongside other video formats to make the video more engaging and eye-catching. In fact, combining motion graphics and other styles can be more effective in some cases.
Simple motion graphics are added to videos all the time. You might not notice these because they’re subtle, but they have the power to add a lot of dimension and motion to otherwise flat things like logos or bits of text.
More complex motion graphics might be added to a video to accomplish a number of things. One key benefit of motion graphics is that they help visual learners and other viewers digest numbers, statistics or abstract concepts. Adding a moving chart, graph or other design on screen helps make sure the viewer understands the idea more easily than if it’s only said aloud.
Motion graphics and live-action videos
Some live-action videos, like talking head videos, showcase a person talking or doing something on screen. Unfortunately, this approach can sometimes fall flat on its own. Adding motion graphics throughout the video can make the shots more visually interesting and convey concepts that are harder to capture in real life.
Motion graphics can also be used to tie live-action clips together for a more unified presentation. This is particularly helpful when using stock footage, since the clips weren’t filmed as part of a cohesive piece.
Motion graphics and cartoon animation
Motion graphics can also be combined with other forms of animated videos, such as cartoon and character animation. The character (often representative of your customer persona) serves to create a stronger connection with your audience, while the motion graphics elements build visual appeal.
Maximize your visual appeal
The most effective branded videos are ones that capture and hold viewers’ attention and help them understand information in the simplest, easiest way. Adding motion graphics to your videos can help you accomplish this.
In need of motion graphics videos for your brand? Spin Creative can help. Say hello!
About Us
Spin Creative is a
video production
company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
