Brands should use video as a powerful storytelling tool, but keep in mind that consumers want to watch content about what interests them the most—themselves. Brands need to personalize their videos at scale to give every customer the attention they expect and deserve. There are several types of personalized videos that can help you connect with your customer, so what should you use for your brand? Here are the three most common types of personalized videos you can use to push your brand further.
What is a personalized video?
A personalized video is the combination of customer research and video creative to deliver a unique, compelling video for every customer. Brands can leverage everything from the customer’s name and specific preferences and even purchase history to create video that’s relevant to them. The result? Boosted customer loyalty, conversions and so much more. Now, let’s get into the specific types of personalized video your brand can use, and when you should use them.
1. Onboarding videos
Today’s brands need to make a great first impression, and a personalized onboarding experience can help them do just that. A fun-to-watch, personalized video is a friendly way to welcome your new customers. Your welcome video can include brief, personalized introductions to your company values and culture. Some brands take things a step further and create personalized thank you videos for customers who’ve made their first purchase—it’s a great way to show appreciation and create goodwill in the process.
2. Customer service videos
Complex topics are often a pain point for a brand’s customer service department. Data-driven videos that proactively answer questions—before a customer gets frustrated—are a great personalized video that can reduce potential headaches, both for the customer and your customer service team.
3. Sales videos
One of the best personalized videos that can contribute to your overall bottom line is the sales video. Many brands create cross-selling and upselling videos that present customers with an additional purchase. In many cases, putting your offer on video can show your customer how making this additional purchase will be of value to them. Speak directly to your viewer and greet the customer by name (if possible) to make your message more direct and authentic. Since viewers now have the ability to interact with whatever video they’re watching, include a clickable CTA in your video to make it easy for the customer to take the next step—making the purchase.
Effective personalized videos connect with your customer
Today’s viewers expect personalized experiences, and they don’t just watch videos either—they interact with them. Video marketing is always evolving. Is your brand staying up to date? Say hello to Spin Creative and start creating personalized videos that connect with your customers and help you achieve your goals.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
