The 3 Types of Sales Videos Your Brand Should Be Using
Sales videos come in all forms, but you need to be selective when it comes to sending the right message to your audience.
Whether you want to kickstart a conversation about a new product or you want to explain a product or service in-depth, you can do it effectively with the right type of sales video.
Using sales videos gets your brand and its message across to more potential buyers. While creating a simple sales video is easy and doesn’t involve much more than pressing the record button, you need to be selective about the sales videos you post. Each sales video format is suited to distinct goals, and some may be a better fit than others at various points in your sales funnel. Here are the three types of sales videos you should use to push your brand further, and when you should use them.
Webcam videos
The classic webcam, or selfie, video is simple and direct, and that’s where its effectiveness comes from. Webcam videos are the next best thing to in-person interaction. It gives you and your brand a chance to gain some valuable facetime, rather than getting to know you through impersonal methods like plain text.
Webcam videos are ideal for introductions and building relationships with you and your audience. It gets them familiar with your brand’s voice and face, and since they communicate emotion, they’re associated with increased attention and recall. Make sure your webcam videos are catchy and relevant by selecting an interesting thumbnail, and—once the video starts—get to the point quickly about how your product or service addresses your audience’s needs.
Customer testimonial videos
Today’s customers are looking for social proof that a brand is trustworthy and worth investing in. One way to create this social proof is by putting your best customers in front of the camera. These videos strengthen trust with your audience, showing them real, tangible results that people just like them are getting from your product or service. The key to these videos is authenticity, so let your customer share her story in her own words to maximize both the believability and impact of the story.
FAQ videos
If you’re at the decision stage of the sales funnel, an FAQ video can put your brand in position to make the sale. These sales videos pose questions that are frequently asked about your brand, allowing you to nurture leads and explain everything that’s useful and unique about your product or service. FAQ videos are also great for answering questions after a customer has already made the buy-in. And since FAQ videos are memorable when they’re made the right way, your audience is more likely to remember key facts and answers, keeping them from asking again and saving your brand time and hassle.
Send the right message, every time, with sales videos that connect with your customer
There are several types of sales videos brands can use for everything from boosting brand awareness to securing a sale, even some that aren’t discussed above. Choosing the right sales video format for your marketing efforts ensures your messages reaches your target audience effectively. Need help pushing your video marketing efforts further at all stages of the sales funnel? Say hello to Spin Creative and increase engagement and build trust in your brand.
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
