Optimizing Video for SEO: Top 5 Mistakes and How to Avoid Them

Spin Creative • March 21, 2023

Videos can be a powerful tool to help elevate your SEO efforts. However, if you don’t approach things the right way, you might end up making some common mistakes that could impact the performance of your video across search engines. 

Close up hands on a laptop showing images on screen

To make the most out of your video content, here are the top five video SEO mistakes and how to avoid them, so you can make the most of your video marketing efforts.


1.    Prioritizing Keywords Over Your Audience


One mistake many marketers make is prioritizing keywords over their audience when creating content for search engines. It’s important to remember that the goal is not just to rank high in searches but also engage with viewers who are interested in what you have to offer. So instead of focusing solely on keywords, think about how they fit into the overall story you are trying to tell and create videos that speak directly to your target audience.


2.    Skipping Closed Captions


Another mistake is skipping closed captions when uploading videos. Captions help ensure that people with hearing impairments or those watching without sound can still access your content, which is essential for accessibility reasons. Additionally, adding captions can improve your reach by allowing viewers around the world who don’t speak English (or any other language) to understand what’s being said in your video.


3.    Distributing Low-Quality Content


Low-quality content won’t get you very far when it comes to ranking on search engines or engaging with viewers. If you want people to keep coming back time and time again, then it’s important that you focus on creating high-quality videos that contain relevant information and deliver value in an entertaining way. 


4.    Making Duplicate Content


Duplicate content should be avoided at all costs if you want your videos to rank well on search engines like Google and Bing. Instead, try coming up with unique titles and descriptions for each video so they stand out from other similar content online. 


5.    Ignoring Your Video's Analytics


Last but not least, don’t forget about analytics! Analyzing data from past videos will not only help you understand what works and what doesn't—it will also give valuable insights into how people are consuming your content so you can tailor future videos accordingly.       



Make SEO-Boosting Videos With the Help of Spin Creative


The importance of optimizing video cannot be understated when it comes to improving SEO efforts—but it isn't enough just create just any video; you need to make thoughtful, quality content if you want your efforts to bring value! By avoiding common mistakes such as prioritizing keywords over audience engagement or ignoring analytics data altogether you’ll ensure optimal results every time!


In short, optimizing videos correctly is key if brands want their SEO efforts pay off big time. Not sure where to start? Say hello to Spin Creative and start making content that boosts your reach and connects you to your audience.



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

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