How Can Video Boost a Brand’s SEO Ranking?

Spin Creative • September 29, 2022

Even if you’re a new brand, you’ve probably heard the term “SEO,” or search engine optimization, plenty of times. 

Google search engine

Did you know that SEO is a lot more than choosing the right keywords—adding video to your website is a great way to take your SEO efforts even further.


Video is fast becoming the most important form of content marketing and neglecting video in your marketing toolkitcan keep you from reaching your SEO goals. Read on to discover exactly what SEO is, and how great video can improve your SEO and expand your reach.


What is SEO?


SEO determines your visibility on search engine results pages. The higher your website ranks, the more likely your target customer will click on the link, visit your site and get acquainted with your brand. While SEO isn’t an exact science, and trends change all the time, optimizing your website content is a foolproof way to get your brand noticed by the people who need to see it the most. 


Maybe you’ve already taken some steps to boost your SEO, like creating keyword-focused blogs? Or, maybe you’ve taken on a website re-design to make your page more user-friendly? Many brands don’t know that video can help your SEO ranking, too, and if you haven’t incorporated video into your SEO strategy, you’re missing out on a big opportunity. 


How video impacts SEO


At the most basic level, SEO is about optimizing your content strategy with what search engines are looking for. While no one knows the exact workings of search engine algorithms, it’s clear that video has a big impact. Many marketers believe Google prioritizes search results with video above those without. Research has also shown that users are more likely to click on a link that includes a video thumbnail next to the search results—it’s all about attracting attention. 


How to create SEO-optimized video


Now that you understand why video is important for SEO, how do you make SEO-focused content? You need to make high-quality content with plenty of context. Publish the video on a page where it makes sense, surrounded by relevant written and visual content. You should also make sure your content is informative and has real educational value, so making a Q & A video is a great idea. Above all, be consistent. The more high-quality content you create, the more traffic you’ll generate, and the more likely search engines are to establish you as an authority in your market.



Boost your SEO efforts with the help of the best video marketing partner


If you don’t use video in your marketing strategy, now is the perfect time to get started. Need help developing a creative video strategy that boosts your SEO ranking, as well as brand awareness and loyalty? Say hello to Spin Creative. We’re a video marketing and branding partner who will work with you to find the perfect solution, so you can push your brand further. 



About Us

Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe. 

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