Your video’s CTA needs to be carefully considered before you’ve reached the creative planning and messaging stages of production. Whether you want your viewers to buy, share, sign up or watch more after they see your video ad, here are the best CTAs that compel your audience to take action.
What is a video CTA?
A CTA is a “call to action.” Think of it almost as a “nudge” for viewers, directing them to take a specific action after before, during or after they watch your video.
The type of CTA that’s best for your video depends on your goals and where the viewer is on their buying journey. Do you want your viewer to consume more content? Sign up for your email list? Downloading a demo? Pinpoint the stage of your videos so you can nudge your viewers closer to the next stage, whether it’s viewing your next video or making a purchase.
Looking for CTA ideas? Consider these three popular video CTAs.
1. “Buy now while supplies last”
Do you want to inspire your viewers to make a purchase? Simple action verbs make it crystal clear what you want viewers to do next.
While “Buy now!” may be short and sweet, adding the phrase “while supplies last,” creates a sense of urgency. It doesn’t matter whether or not your supplies are actually running low or a special offer is only available for a limited time—conveying a sense of urgency is a great way to get viewers to make that click.
2. “Share”
The more your audience shares your content, the easier it is to expand that audience. Getting people to share your videos on social media channels is crucial in getting your content seen by as many people as possible.
Keep in mind that targeted videos are more likely to be shared by people who are interested in your brand and with other people who are interested, since people connected socially often share common interests. The simple CTA, “Share,” is short and sweet and usually inspires action since it doesn’t involve much commitment from your viewer.
3. “Try it free”
Offering a special freebie to your audience? People can’t say no to free stuff, so including a “Try it free!” CTA is an easy way to get your viewer to take an action with minimal commitment on their end. This CTA is especially effective for generating e-mail signups and gathering information through gated content.
Above all else, a great CTA must be clear, fitting in seamlessly with your message and inspiring viewers to take immediate action. Whether you’re looking to boost brand awareness or encourage a purchase, a strong CTA can seal the deal and make your video marketing efforts a success.
Need help crafting CTAs and ads that can take your brand to the next level? Say hello to Spin Creative and discover how to create videos that convert.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
