Reasons to Make Video Marketing a Priority

You might think you need an in-house video department, or can’t justify hiring the experts to help, but with video’s potential for sales generation it is a worthwhile investment for any company.

Below are six reasons why video should be a priority in your marketing budget.

1. Flaunt your products in action

If a picture is worth a thousand words, then video is worth even more. Video allows you to show off your products in action. This can be helpful if you have a particularly innovative or complicated product that is difficult to describe. If your business is service-based, you can show your employees at work and describe how they’re solving problems for customers.

2. Express your brand’s personality

Video allows you to let your company’s personality shine through in multiple ways. With video you can display your products or service, introduce awesome employees, create positive associations through humorous or uplifting storytelling or display your credibility and knowledge in the field. Most importantly, a video can help build trust with potential customers by showing what your company is all about.

3. Offer visual explanations

Take the infographic to the next level by walking viewers through the message you want to convey. Information that would be tedious to read as block text will be much more exciting with fun visuals, music and narration. While video can convey a lot of information quickly, make sure content is simple to captivate and retain viewers.

4. Keep potential customers on your website longer

If you’ve managed to capture viewers with your homepage video, they’ll stay on your page longer than if simply looking at a graphic. Homepage videos are also a great introduction to your product or service that will convey your message quickly. More time spent on your website means more time getting to know your company.

5. Increase engagement

While a video on your website might keep viewers there longer, a video discovered via social media will have increased engagement compared to other types of posts. Viewers are more likely to like, comment and/or share your video than an image, blog or text-only post. Increased engagement will expand your organic reach and put your video in front of even more viewers.

6. Increase sales

Because that’s the point of all those other things, right? Video can help viewers understand what problem you can solve for the viewer, encourage more people to engage with your content, increase time spent thinking about your company and build positive associations and trust. These are the goals of any marketing campaign, video or otherwise, because ultimately they lead to sales.

Video marketing is a worthwhile investment that can quickly introduce your business to a broad swath of potential customers. Say hello and let’s create a video that will help achieve your marketing goals together.

About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.