Twitter continue to be under pressure to grow and other social media giants have really stepped up their game when it comes to video. We predict Twitter will continue to place even more focus on this area in the coming months. Have you revisited your Twitter video strategy lately?
Talk to your friends, not at them.
Resist the temptation to simply push out video. Twitter is designed for conversation and real-time engagement.
Tip #1: Remember the 80/20 rule
In business, it’s often said that 80% of your sales will come from just 20% of your customers.
The 80/20 rule doesn’t apply to every company, of course. Research suggests that this principle definitely applies to video sharing. 80%+ of shares are generated by “super sharers,” which comprise just 17%+% of Internet users.
To achieve success in video marketing, you don’t need to engage all of your followers – just the most active ones. Focus on your top industry influencers to get the highest return.
Tip #2: Join the Conversation
Not only do you need to find the people your customers are listening to, you also need to be a part of their conversations. Using hashtags is the best way to insert your video into relevant conversations.
Tip #3: Develop a Weekly Content Strategy
It’s hard to manage social media effectively without a plan. Develop a general weekly calendar of tweets, and determine what content lends itself best to video. Test engagement with your videos and tweets during different times of the day and different days of the week, and adjust your strategy accordingly.
Stay in the moment.
At Spin, we believe in balancing strategy and flexibility. Develop and work a strong content marketing plan, but have a rapid response social media strategy for those unexpected cultural moments. At the very least, keeping your ear to the ground will help prevent cringe-worthy tone-deaf tweets.
Tip #4: Don’t wait to post your videos
Twitter is a real-time medium. With Twitter’s recent upgrade to native video, sharing video content is now as easy as pressing record and doing a few simple edits.
Tip #5: Be prepared for Twitter Moments
Watch for moments of cultural opportunity where your company can be a valuable player in the conversation. Twitter Moments allows users to discover and follow stories that are happening right now. Video gets premium placement on Moments, so users swiping through stories are more likely to see your contributions.
Keep it simple.
A strong social media strategy drives brand awareness and engagement. Make it easy for your followers to share your content and be part of the conversation.
Tip #6: Keep Twitter videos short.
Short videos attract more views than long ones. Think about your video content in terms of seconds, not minutes.
Having a library of shorter videos allows you to test different messages more quickly. If you do have longer content to share, consider teasing to it in your tweet and pinning the video link to your Twitter profile page.
Tip #7: Get to the point.
Twitter videos now auto-play, just like they do on Facebook. Share your key messages up front and make sure your video makes sense with or without volume.
Tip #8: Make your call-to-action clear.
Twitter users are moving fast. Make your videos easy to understand, clickable and sharable. Consider using native landing pages to provide interested viewers with more information.
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About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
