Start Planning Next Year's Advertising Campaigns Today
This year flew by fast—it’s time to start planning for the next! As brands head into the fourth quarter, many will be tempted to avoid planning ad campaigns until the last second.
There’s still a few months left to go, and you might be preoccupied with ending this year with strong sales. But when you don’t plan for the future, you’re left with content that’s hastily slapped together and poorly executed…and your customers will notice.
Don’t let the new year catch you off guard. Here are the top reasons your business should hit the drawing board for your next ad campaign right away.
Audience segments have different needs
Every successful ad campaign requires careful planning. It’s not enough to create content and just toss it into the world—you need to conduct research on each of your brand’s audience segments. Different demographics react to advertising in different ways. Figure out what your audience segments are, their wants and needs, defining characteristics and which forms of advertising resonate with them the most—as well as whether any of these things have changed in the past twelve months.
Use consumer-based research to create multiple advertisements that have the same core message but are tailored toward different audiences. You’ll want to map out how the ads look, in addition to when and where you’ll publish them. This process takes time, which is why you should tackle ad campaign planning several months in advance.
Build up to groundbreaking announcements
The new year often comes with exciting changes. If your brand plans to announce something big, you have to do it right. Take some time to decide when, where and how you’re going to announce the launch of a new product, service or brand. These factors and more determine how many people will hear about your pivotal news.
Brands must also consider the types of content that will lead up to the big announcement. For instance, you might want to tease the announcement in a social media post without spoiling what it is. Many businesses generate hype by counting down to a new product’s release date or the start of a huge sale. Formulate a content strategy now so it’s ready to go by next year.
Plan how you’ll repurpose content
Planning for next year allows you to save time, effort and money. Design your ad campaign well before executing it so you can discover appropriate ways to reuse content. For instance, you might be able to snag a still photo from a video and build it into a Twitter post. When brands reuse marketing materials, they cut down on production time and increase their return on investment.
The only way to produce reusable content is to plan ad campaigns before the new year starts. Marketing teams that don’t factor in reusability will have to create content from scratch a lot more often, which in turn costs more money. It literally pays to think ahead!
Strategizing for next year might seem like a low priority, but ad campaigns created on the fly will only make the quality suffer. Do what’s right for your brand and start planning for tomorrow. January will sneak up before you know it!
Video content is the best form of marketing for any company, but it often takes the most amount of work. Say hello to Spin Creative and get started on your plans for the future!
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
