The Current State of Video Marketing
Spin Creative • January 7, 2020
Where is video marketing headed in 2020?
The data
A new report from Wyzowl reveals the current state of video marketing. As video remains a top priority for marketers across verticals, businesses are expected to invest more in this method of marketing communications. In 2016, 61 percent of businesses surveyed used video as a marketing tool. In 2019, that number reached 85 percent. Of those marketers working with video, 92 percent say it is an invaluable component of their marketing strategies.
The return on investment
It’s great to know that marketing experts value video so much, but what does it mean for your bottom line? Creating high quality, branded video content requires an investment of both financial and creative resources. Fortunately, those incorporating video into their marketing strategies are seeing a significant return on investment. Wyzowl’s report shows that 88 percent of video marketers see a positive return on investment. That’s an incredible percentage considering that number was a meager 33 percent in 2015.
The future of video marketing
Companies are continuing to invest in video marketing in the year to come. Of those surveyed by Wyzowl, 99 percent will continue to work with video for marketing purposes. Furthermore, another 95 percent will maintain or increase their budgets for video marketing. Additionally, 59 percent of survey respondents who said they were not currently utilizing video for marketing were going to do so in the new year.
Opportunities for your business
Platforms like Facebook, Instagram and YouTube continue to see more usage than ever before, but there are also new places to share your branded video content. TikTok is the most successful Chinese social media app in the United States, and people are flocking to the video platform in droves. Only 10 percent of video markets have tried engaging their target audiences on TikTok, meaning your competitors haven’t tapped into the potential for growth and revenue presented by this insanely popular app. While Snapchat continues to see user growth year over year, only 11 percent of marketers are connecting with people on this channel. Reach untapped markets with your well-produced video content in 2020 and beyond.
Video marketing is overwhelming for businesses that are new to the practice. From the equipment to the editing, many stay away from video marketing because it seems too expensive and tricky to get your foot in the door. That is why enterprises come to Spin Creative. We capture your brand in motion and develop a strategy for engaging users with your video content. Let’s discuss how we can help your video marketing efforts in the new year. Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.