The Current State of Video Marketing

Spin Creative • January 7, 2020

Where is video marketing headed in 2020?

Silhouette of a man hand holding a cinema video camera backlit by a strong light source

Visit a mall. Take a ride on a mass transit system. Step into a movie theater before the film begins. What do you notice? Everyone is staring at their smartphones. A decade ago, people were listening to music on iPods, reading actual books and conversing verbally instead of digitally. But it’s a new decade and people are consuming content and communicating messages in entirely new ways. Now that you don’t need a bulky camcorder to record video, users are capturing, editing, publishing and watching this form of content more than ever seen previously. So what does all of this mean for video marketing in 2020?

The data

A new report from Wyzowl reveals the current state of video marketing. As video remains a top priority for marketers across verticals, businesses are expected to invest more in this method of marketing communications. In 2016, 61 percent of businesses surveyed used video as a marketing tool. In 2019, that number reached 85 percent. Of those marketers working with video, 92 percent say it is an invaluable component of their marketing strategies.

The return on investment

It’s great to know that marketing experts value video so much, but what does it mean for your bottom line? Creating high quality, branded video content requires an investment of both financial and creative resources. Fortunately, those incorporating video into their marketing strategies are seeing a significant return on investment. Wyzowl’s report shows that 88 percent of video marketers see a positive return on investment. That’s an incredible percentage considering that number was a meager 33 percent in 2015.

The future of video marketing

Companies are continuing to invest in video marketing in the year to come. Of those surveyed by Wyzowl, 99 percent will continue to work with video for marketing purposes. Furthermore, another 95 percent will maintain or increase their budgets for video marketing. Additionally, 59 percent of survey respondents who said they were not currently utilizing video for marketing were going to do so in the new year.

Opportunities for your business

Platforms like Facebook, Instagram and YouTube continue to see more usage than ever before, but there are also new places to share your branded video content. TikTok is the most successful Chinese social media app in the United States, and people are flocking to the video platform in droves. Only 10 percent of video markets have tried engaging their target audiences on TikTok, meaning your competitors haven’t tapped into the potential for growth and revenue presented by this insanely popular app. While Snapchat continues to see user growth year over year, only 11 percent of marketers are connecting with people on this channel. Reach untapped markets with your well-produced video content in 2020 and beyond.

Video marketing is overwhelming for businesses that are new to the practice. From the equipment to the editing, many stay away from video marketing because it seems too expensive and tricky to get your foot in the door. That is why enterprises come to Spin Creative. We capture your brand in motion and develop a strategy for engaging users with your video content. Let’s discuss how we can help your video marketing efforts in the new year. Say hello!

About Us

Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

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