While this process certainly isn’t easy, a lot of companies tend to make it much harder on themselves than it needs to be, because they’re caught up in a number of common branding misconceptions.
Here are a few of those misconceptions that could be holding you back from marketing success:
· Branding is expensive.
While you can certainly spend a lot of money on branding, you definitely don’t have to. If you are smart about where you invest, you can still make your money go a long way. You don’t necessarily need to hire a full marketing staff right off the bat, for example. Work with a third-party company to develop individual logos, graphics, videos or other tools you need when you need them.
· You need to get a celebrity endorsement.
This probably isn’t realistic, especially if you’re a small company. It’s not about who you have endorsing your products, it’s about the quality of your advertising. Storytelling is always going to trump having an ambassador for your brand.
· Branding isn’t a priority.
You need to build an image or personality for your company if you want to have any hope of customers connecting with it and developing loyalty to your brand. Therefore, branding simply can’t wait. Whether it’s developing a full-scale video marketing campaign or simply starting up a company blog, it’s important you make branding a priority early on.
· Your branding work will eventually come to an end.
Marketing never ends, ever. Even if you’ve found great success with a campaign and you’re seeing great sales numbers coming through, it’s important to remember that every marketing campaign has a shelf life. It’s your responsibility to maintain good relationships with your customers and introduce new marketing campaigns whenever necessary.
Don’t let these misconceptions prevent you from achieving the marketing success you’ve been looking for. Get in touch with us at Spin Creative today to learn more about how our services can transform your company. If you’re considering updating your brand, say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
