The Most Effective Platforms for Social Media Advertising
Social media is a revolutionary tool helping businesses reach exactly who they want, putting the “target” in target audience. While it seems like social media platforms are in the business of keeping users connected, their actual business model relies heavily on advertising.
With millions of eyeballs on these platforms every day, social media advertising offers you an excellent opportunity to reach current and new audiences.
Let’s look at four of the most popular platforms for social media advertising and how they can benefit your advertising strategy.
Facebook is in some ways the be-all and end-all of social media advertising. With more than 2 billion monthly users, a good chunk of your audience is bound be on the ‘book. The most common type of Facebook ad consists of running an ad that leads to a specific landing page featuring a high-converting lead magnet. Many advertisers reports costs below $1 per email lead, making Facebook a strong tool for lead generation.
Benefits of advertising on Facebook include:
·More advanced targeting than other advertising platforms, traditional or social
·Wide range of pricing options to meet your budget and needs
Facebook owns Instagram, so the platform enjoys many of the same advertising benefits. Instagram has grown its user base exponentially to 1 billion active monthly users and is becoming the most popular place for social advertising. Because Instagram’s focus is photos and video, brands selling visually appealing products and services (or who have a great eye for visual design) perform well.
Benefits of advertising on Instagram include:
·Highest ad engagement rate of any social platform (58 percent higher than Facebook and 2000 percent higher than Twitter)
·User base skews towards women ages 18-29, a popular target demographic for many companies
·When using Instagram ads, rather than organic posts, you can add a link to the post taking users directly to your landing page to engage with products
LinkedIn is the professional’s social network. Their audiences, and thus the advertising opportunities, are different than other platforms. LinkedIn has nearly 300 million monthly active users and an even split between men and women, most of whom are between the ages of 30 and 64.
Benefits of advertising on LinkedIn include:
·User base has the highest level of disposable income of any social platform: 75 percent of users earn more than $50,000 a year
·Prime platform for B2B marketing
Twitter has revolutionized how we discover news and interact with colleagues, celebrities, politicians and brands. While Twitter doesn’t have nearly the numbers the other social platforms offer for advertising returns, the potential for organic reach is strong. Twitter’s 300 million-plus monthly active users are on the platform to see updates from the profiles they follow, so your audience is there to hear from you.
Benefits of advertising on Twitter include:
·Your organic posts are still an excellent way to market to your audience
·Twitter users tend to be more supportive of small and local businesses
·Twitter users shop more than non-Twitter users (6.9 times per month versus 4.3 times per month)
If you’re looking to create engaging video content to feature in your social media advertising, Spin Creative is here to help. Say hello !
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
