Video can seem intimidating when you’re first getting started; it’s scary to put yourself out there when people might not connect with your creation. A nice short post with a pretty graphic seems so much easier. There’s a reason why video does so well with audiences: it shows your authentic brand. When it comes to video, it’s best to be bold and put it all out there so you can let your audience know what your brand is about.
Whether you’re just forming your brand or you’ve been around for a while, video will keep your audience engaged at every stage. Let’s explore three major benefits of using video when building your brand.
1. Differentiate yourself
When a potential customer discovers your brand, video is an exciting and engaging way to introduce the great things about your company. Showing off your brand’s fun, unique personality can be difficult, especially when you’re just starting in video marketing. Yet when you look to see what your peers are doing, you want to make sure you’re not
doing the same thing as everyone else. Customers can tell when a brand is being inauthentic, so don’t be afraid to try something funky, silly or atypical in your industry – chances are, the creative risk will pay off.
2. Build customer engagement
Creating lasting relationships with customers doesn’t happen overnight – or with one good marketing video. It requires a series of positive interactions with your brand, both with your marketing and with your product or service. Video series are an opportunity for your patrons to get to know your brand better, with all the positives video brings for personal engagement. You can use video across the user journey, from initial marketing to conversion to user tutorials. Creating video that is educational, not just a marketing tool, demonstrates your interest in improving your viewers’ lives.
3. Set the stage for creative growth
As you flex your creative muscles and build your video catalog, you and your team will get a better sense of the brand’s personality and a sense for where your content can go. Maybe a team member created a silly recurring character whose videos perform really well, or an interview series with industry leaders has long-form potential. When you’ve created a solid brand, you can take more creative risks that might lead to breakthroughs in marketing, and maybe even in your product or service.
If you’re interested in how to grow your brand with video, Spin Creative is here to help. Say hello
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About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
