The Most Powerful Types of Marketing and Advertising Videos Every Brand Needs

Spin Creative • October 23, 2023

In the digital realm, videos are invaluable tools for guiding potential customers through the marketing funnel.

Multiple cinema cameras on tripods in studio

Understanding which video types resonate at various funnel stages can optimize engagement and conversions. Let's delve into the most powerful video types and where they fit into the marketing funnel.


1. Brand Story Videos

Funnel Stage: Top of Funnel (Awareness)

Brand story videos introduce viewers to your company's ethos and journey. They're pivotal in creating initial awareness and establishing an emotional connection.


2. Explainer & Tutorial Videos

Funnel Stage: Middle of Funnel (Consideration)

These videos break down complex products or services, helping potential customers understand the value proposition. They're perfect for those considering a purchase but needing more information.


3. Testimonial & Case Study Videos

Funnel Stage: Bottom of Funnel (Decision)

Real experiences and in-depth success stories told through testimonial and case study videos, provide the validation and trust potential customers seek when they're close to making a purchase.


4. Product Review & Unboxing Videos

Funnel Stage: Middle of Funnel (Consideration)

Authentic insights into a product's features and benefits help those in the consideration phase make informed decisions.


5. Animated Videos

Funnel Stage: Top of Funnel (Awareness) to Middle of Funnel (Consideration)

Animated videos, with their blend of entertainment and information, can attract potential customers and guide them further down the funnel by explaining intricate concepts.


6. Live Streaming

Funnel Stage: All Stages (Awareness, Consideration, Decision)

Live videos offer real-time engagement, making them versatile for building awareness, answering questions during the consideration phase, or sealing the deal in the decision stage.


7. Event Recap Videos

Funnel Stage: Top of Funnel (Awareness)

Highlighting key moments from events can create buzz and attract new potential customers to start their journey with your brand.


8. Commercial & Advertisement Videos

Funnel Stage: Top of Funnel (Awareness)

Classically designed to capture attention, commercials introduce potential customers to products or services, sparking initial interest.


9. Virtual Reality (VR) & 360° Videos

Funnel Stage: Middle of Funnel (Consideration) to Bottom of Funnel (Decision)

These immersive videos can showcase product features or offer virtual tours, aiding in both the consideration and decision-making phases.


10. User-generated Content (UGC)

Funnel Stage: Bottom of Funnel (Decision)

UGC, with its authentic touch, can be the final nudge customers need to choose your brand. It reinforces trust and showcases real-world applications of your offerings.


By aligning video content with the appropriate stage in the marketing funnel, brands can cater to the unique needs and concerns of their audience at each step. This strategic approach ensures that potential customers receive the right content at the right time, enhancing the likelihood of conversion.


Ready to elevate your brand's video marketing game? Say hello to Spin Creative and let's collaborate on creating compelling video content tailored to your brand's unique story and goals. 



About Us

Spin Creative is a creative agency, advertising, branding and design agency and video production company based in Seattle. Founded in 2009, Spin excels in merging artful brand strategy with research-based insights, embodied in our distinctive "Brand in Motion™" methodology. We design bold campaigns that make a lasting impression, grounded in our dedication to comms planning and emotive storytelling. At Spin, we go beyond just crafting content; we spark brands to life. With our roots in Seattle and an office in London, we're architects of powerful connections. Crafting brand magic with strategy and imagination.

Purple colored abstract 3D objects with texture from the Microsoft 3D Copilot in Viva Sizzle Video

Designing a 3D Brand Universe for Microsoft Viva + Copilot

By Spin Creative • June 11, 2025
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work. The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
A close up of a person 's face with sun shining behind with a blurry background.

Why Strategy, Storytelling, and Human Insight Still Win in the Age of AI

By Spin Creative • May 30, 2025
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
A neon sign that says market on it

Navigating the Evolving Landscape of Digital Marketing in 2025

By Spin Creative • March 30, 2025
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A black and white photo of lenses and filmmaking accessories in a production case.

How to Build a Winning Video Strategy Using the 4 Pillars of Digital Communications Planning

By Spin Creative • February 8, 2025
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.
Show More