Stories inspire emotion, and emotion inspires connection. From simple animation videos to documentary-style productions, brands in all industries are presenting compelling themes that can be funny, informative and memorable. Here are some tips to help you tell your brand’s story effectively through video.
Focus on the big picture
Rather than relying on product-focused videos, brands can effectively communicate their story to their target audience by highlighting big-picture themes. What type of spirit does your brand represent? It’s helpful to give your brand a personality—research shows that consumers connect personality traits with a brand the same way they do with people. Determine the qualities you want them to associate with your brand and play them up in your videos.
Connect on an emotional level
How does your product or service make your target audience think, and, even more importantly, how does it make them feel? Inspiring feelings and emotions is a great way to attract people to your brand. Story-based content is everywhere these days, and it’s here to stay. There’s a reason why brands that sell anything from laundry detergent to the latest software use emotional appeal in their videos—it creates a connection between you and your audience, helping them notice, remember, buy and share.
Show, don’t sell
Video is an exciting medium—you have both sights and sounds at your disposal to convey your message. Use them to the fullest! Consider how colors, audio, angles, lighting and other qualities can come together to inspire specific feelings or emotions and connect them to the product or service you provide. At the same time, don’t blatantly “sell” your product. Instead, fit it naturally within the video instead of unartfully cramming it in.
Keep it brief
Many brands mistakenly believe that cramming as much information as possible into every video can help them get their point across. The opposite is usually the case. Shorter videos have a better chance of attracting and holding your viewer’s attention. You don’t need a long video to tell a story effectively. Keep it brief and you have a better chance of communicating your message to the people who need to see it most.
Tell one story at a time
Don’t try to tell too many stories in one video—it can muddle your message and even leave your audience disinterested. Trying to do too many things at once usually creates less-than-ideal results. As a general rule, if you stay focused, your target audience will, too.
Connecting with your customers matters. Learn more about telling your brand’s story effectively and inspiringly by reaching out to Spin Creative. We’re a Seattle-based video production company, branding firm and creative agency that offers stand-out video and creative strategy for clients in all industries. Say hello to Spin Creative and discover how effective storytelling can take your brand’s marketing strategy to new heights.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
