The Spin Creative Process for Engaging, Inspiring and Activating Video Storytelling
Spin Creative has become a success largely in part to our distinct process for brand video storytelling projects.
We strongly believe that this process enables us to work with our clients to produce the best possible results on a consistent basis. Here's a brief outline of our video storytelling process for brands, you'll go through when you work with us:
1. Discovery and Research
In this step, we meet with participating clients to gather all of the background information that we'll need for the project, as well as the details of the vision for the video. We focus on information such as target audiences, overall messaging and project objectives, then set a preliminary delivery date. Our team also discusses how we can evaluate the success of the video project after its final delivery.
2. Creative Development
After we have thoroughly reviewed the requirements for the project, we present a fresh creative concept, treatment, style frames and/or storyboards for your review. You then have the opportunity to provide feedback about these concepts and make any revisions that you feel are necessary. At this stage, we are able to present a price for the project based on the creative concept established. Once the creative concept, treatment and pricing is approved, we create a detailed outline or script based on the creative treatment. If the video is to be interview-based, then we also establish messaging and talking points, with your input.
3. Pre-Production
This step involves navigating through all of the logistics related to the project. We scout for locations to shoot your video, engage in any necessary casting, obtain the needed permits, establish our crew and obtain the needed equipment. We also engage in any pre-interviews as needed.
4. Production
At this stage, we begin filming and the execution of the creative concept/treatment that you worked with us to prepare. We film on-location or in studio depending on the content outline or script that we prepared.
5. Post-Production
This stage is where you get your first review of the video, and is where we make our first content cut. You work with us to select the best sound bites from the shoot and t o put them in the order that will best tell your story. We review sound bites first because it helps to provide a tighter focus on the story and your message without distractions by graphics, music, etc. Once the content cuts are approved we move to the rough cut stage, where we work in b-roll, graphics, music and other elements.
Then we come back to you for a second cut (or rough cut) review. At this point, you get to see all of the primary audiovisual elements of the video without the final polish.
Finally, after your review of the rough cut footage, we deliver a final, complete version of the video that includes all music, graphics, color correction, audio enhancement and more. This is when you give your final approval.
6. Delivery
Once we have your final approval, we move on to the delivery stage. In this stage, processes such as final encoding, duplication and/or distribution of the video move forward per your specifications.
7. Evaluation
We want to hear your feedback at the end of the entire process. Not only does this help you to evaluate how we met your needs, but it helps us to fine-tune our processes so that we can continually get better with every project we take on.
We at Spin Creative believe whole-heartedly in this process, and are dedicated to using it to give you the best experience possible in your working relationship with us. Feel free to contact us if you have any questions about this process.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
