Tips for Amplifying Your Digital Brand Presence
First impressions are important, but when it comes to advertising, they aren’t everything. Sure, you want to make a lasting impression on viewers who see your social media ad or website, but this first encounter with your company likely won’t seal the deal with your prospective customers. The most successful companies are those that make consistent, meaningful connections with their audience by creating a cohesive, impactful and purposeful brand presence.
You might not be able to take your company from an unknown player to a household name overnight, but you can amplify your digital brand presence strategically by following a few simple guidelines.
1. Start with a unified approach: If your messaging is inconsistent, your audience will be confused. Before you launch marketing or advertising campaigns for your brand, make sure that your team is on the same page when it comes to messaging. Establish who you are as a brand, what you have to offer and where you’re going so that you have a basic narrative framework that you can use to craft your content.
2. Establish a strong social media presence: Social media users don’t just exist on Facebook and Twitter. If you want to maximize your reach and engage your desired audience, you have to branch out to new platforms like Snapchat and Instagram. Leverage the advertising tools that these platforms have to offer and create content that makes sense for the platform you want to advertise on.
3. Demonstrate your knowledge: Consumers aren’t just looking for companies that offer quality products, they’re looking for an authority on topics that matter to them. Create blogs and use video storytelling to demonstrate your knowledge on topics that relate to what you have to offer. Find websites that are related to your industry and offer to write guest posts. Take advantage of opportunities you have to show your audience that they can trust your brand.
4. Expand your presence on the right channels: You don’t want to waste resources advertising to people that don’t fall into your target market, so it’s important to be intentional about where you are expanding your presence. Consider which platforms and websites your audience is most likely to use and target your advertising there. If your desired audience spends a lot of time on industry-related blogs and websites, spend more of your resources on web advertising, banner ads and guest blogging to get their attention.
5. Reassess your priorities: It’s easy to fixate on conversion rates when you’re assessing the impact of your advertising campaigns, but this isn’t always the most reliable metric when it comes to amplifying your digital brand message. A brand message is about establishing a connection with your audience that will result in brand loyalty down the road.
For more advice on amplifying your company’s digital brand presence, reach out to the team at Spin Creative. We are a Seattle creative agency, video production company and branding firm, that provides companies across industries with high-quality digital content that’s designed to engage your audience and cultivate awareness of your brand. Say hello.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
