Tips for Crafting Social Media Creative That Activates Your Audience
The advent of social media has presented an incredible opportunity for advertisers across industries to reach new audiences and broadcast their message on platforms that are used by people around the world, but the nature of social media also poses challenges to advertisers. At the same time that you are trying to get your message out there, so are millions of other businesses.
The key to mastering social media advertising is to create content that sets you apart in the eyes of your audience, and we have a few great tips to help you do just that.
● Understand your audience: To create engaging content, you have to know as much as possible about the audience who you want to engage. First of all, you should think about how your audience will see your content. If you’re targeting a younger demographic of people, your audience is likely going to see your advertisements on their mobile devices. These days, it makes sense to craft content that is optimized for mobile devices and you should consider the fact that desktop advertising won’t play as big of a role in your campaigns. You should also consider which specific platforms your audience members are most likely to use so that you can direct your resources accordingly.
● Establish a multi-talented team: As technology has grown, more and more people have acquired integrated skill sets that add great value to marketing and advertising teams. Don’t worry about hiring a team of ten people to perform ten different tasks. Instead, create a team of a handful of talented individuals who are capable of wearing many hats.
● Different platforms deserve different content: You can’t expect a single ad to be sufficient across all of your social media platforms. Give your audience content that’s tailor-made for the platform that they’re using. Your content will be more effective it is created with specific platforms in mind.
● Focus on visual interest: Static images are not likely to catch the attention of your audience. To effectively compete for attention on social media, you should incorporate dynamic imagery and video production into your social media advertisements. Working with a social media creative agency can help you produce professional-level content even if you don’t have those production resources in-house.
● Leverage your resources: Don’t fixate on what you don’t have. Instead, consider the resources at your disposal and find the best ways to leverage them. If your concept for a video doesn’t pan out because you don’t have the right setting, find a way to incorporate an alternative shot into your message. The key is to make the most of what you have and continuously expand your resources as you’re able to.
At Spin Creative, we know that it’s not always easy to create engaging content for social media and that’s why we’re here to help. We are a Seattle video production company, social media creative agency and branding firm all rolled into one –– and we're dedicated to helping our clients realize their full potential. To find out more about branding, video production and social media creative, say hello.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
