Tips to Help You Develop an Effective Video Marketing Strategy for Your Brand
Spin Creative • August 20, 2019
Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.
Here are a few tips to help you develop a video marketing strategy for your brand and business:
- Know your audience: Before you begin planning out a strategy for your videos, make sure you know exactly who your target audience is. What are their interests and pain points? What are their demographics? Create a sort of profile of your target customer and market directly to that person.
- Know your goals: What are you hoping to accomplish with your video marketing? Some potential goals could include teaching your audience how to use your product, helping your customers learn valuable new skills, building a personality for your brand, building your company’s culture and telling your brand’s story.
- Use a variety of video types: By incorporating different types of videos into your marketing plan, you will learn which work best for your company and get the most engagement out of your audience. The three main categories of videos include testimonials, storytelling videos and how-to videos.
- Focus on a single message with each video: Trying to say too much in a single video will only serve to confuse your audience, which will make your videos less effective. When developing a script and a general plan for your video, make sure there is a single overarching message you want your viewers to take away from it.
- Keep it brief: Studies show a significant portion of users will stop watching a video after just 10 seconds if it does not pull them in. If the video is too long, they will also eventually tune out. Therefore, you need to be able to quickly grab the attention of your viewers while also being mindful of how long you expect them to pay attention to you. In general, anywhere between 30 and 90 seconds will work just fine.
Perhaps the most important tip of all is to work with a team of professionals who have experience not just in developing videos, but establishing full marketing strategies to help you get the most out of your video marketing. For more information about how to grow your brand with video marketing, Spin Creative is here to help. Say hello !
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
The end result? A fully 3D-animated brand film designed to wow audiences at executive keynotes, tradeshows, and enterprise events. But how we got there is just as important as what we delivered.
At Spin Creative, we’ve always believed that the power of brand storytelling lies in connecting emotionally with real people. But as artificial intelligence transforms industries at lightning speed, many marketing and creative leaders are asking the same question: What’s next for agencies like ours—and how do we continue to drive value in this new era? Here’s our point of view: AI is a powerful new tool—but not a replacement for insight, strategy, and human connection.
In 2025, digital marketing continues to be a dynamic force—shaped by shifting consumer behaviors, ever-changing platform algorithms, and increasing privacy regulations. For brands looking to maintain relevance and performance in a crowded space, staying ahead means being strategic, adaptive, and creative. At Spin Creative, we believe that clarity in brand storytelling, paired with a smart digital approach, can help brands rise above the noise.
A great video marketing campaign doesn’t start with creative—it starts with strategy. To make an impact, your brand needs more than a beautiful video; it needs a plan that aligns with your audience’s needs, your business goals, and the right distribution channels.