How does YouTube ad sequencing work?
In terms of YouTube ads, a sequence refers to a series of two or more ads that deliver a single message to your target audience. YouTube offers one of four premade templates that allow you to present your ads in the order of your choice. It’s optimized for storytelling, allowing you to better connect with your target audience. You can create a completely custom sequence centered around your marketing goals and the needs of your target audience. Google Ads delivers the sequence—one step at a time—to your target audience as soon as you launch your campaign.
Why should you use YouTube ad sequences? Here’s why you should leverage this special, handy tool.
1. Deliver your brand’s message in a distinct order
Even if you’ve built YouTube remarketing audiences and set up solid targeting parameters, you can’t always control when your audience sees your ads. YouTube ad sequencing gives you more control, since Google Ads treats each video ad in a sequence as a required step. In short, your audience sees your ads chronologically, without missing any important steps in the process.
While there’s no guarantee your viewer will finish the entire ad sequence, Google Ad optimizes bids to encourage that outcome, so you can develop a series that builds on your brand’s story, sending a message that truly resonates with your target audience.
2. Stand out from the crowd
YouTube’s in-stream ads give brands a great opportunity to get their message in front of their target audience as they’re consuming organic content. While you only need two videos to create an ad sequence, longer sequences are often more effective. Need help finding the ideal sequence length and structure to get your message out there? Test a few options, compare the results and make necessary changes. Keep in mind that brands that tell a story can better connect with consumers, making your brand more memorable for all the right reasons.
3. Drive web traffic
If you’re guiding your audience through the sales funnel, YouTube ad sequencing works—as long as you pick the right template. You can use each type of video ad sequence to support a different goal. Your ads can explore and address common questions your potential customer base may have, guiding them closer to a conversion by helping them overcome hesitation.
Tell your brand’s story with a YouTube ad sequence
Need help setting up a YouTube ad sequence? Say hello to Spin Creative. We’re a video marketing and branding partner who’s ready to help you leverage YouTube to grow your audience, build your reputation and strengthen your bottom line.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
